E-LIB Suche - Ergebnisse für: Ohlwein, Martin

1

Is brand activism an emotional affair? The role of moral em..:

Wannow, Stefanie ; Haupt, Martin ; Ohlwein, Martin
Journal of Brand Management. 31 (2023) 2 - p. 168-192 , 2023

Link: https://doi.org/10.1057/..

2

Same but different - The effect of the unit of measure on t..:

Ohlwein, Martin
Journal of Retailing and Consumer Services. 66 (2022) - p. 102896 , 2022

Link: https://doi.org/10.1016/..

3

Preferences as a Determinant of the Measurement-Unit Effect..:

Ohlwein, Martin
International Journal of Market Research. 65 (2022) 6 - p. 677-686 , 2022

Link: https://doi.org/10.1177/..

4

A Brand Like a Friend—How Brand Likeability Influences Bran..:

Ohlwein, Martin ; Bruno, Pascal
International Journal of Market Research. 64 (2021) 3 - p. 295-305 , 2021

Link: https://doi.org/10.1177/..

5

Brand Heritage vs. Brand Nostalgia: Same Same, but Differen..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Jensen, Stefanie ; Ohlwein, Martin ; Burczyk, Sebastian - p. 45-56 , 2020

Link: https://doi.org/10.1007/..

6

Das Verkaufverhalten von Konsumenten. Eine empirische Analy..:

Ohlwein, Martin
Marketing ZFP. 22 (2000) 4 - p. 297-312 , 2000

Link: https://doi.org/10.15358..

7

Das Verkaufverhalten von Konsumenten: Eine empirische Analy..:

Ohlwein, Martin
Marketing: Zeitschrift für Forschung und Praxis. 22 (2000) 4 - p. 297-312 , 2000

Link: https://www.jstor.org/st..

8

Märkte für gebrauchte Güter

Springer eBook Collection, Business and Economics

Ohlwein, Martin , 1999

Link: https://doi.org/10.1007/..

9

Customer satisfaction in business‐to‐business marketing: th..:

Schellhase, Ralf ; Hardock, Petra ; Ohlwein, Martin
Journal of Business & Industrial Marketing. 14 (1999) 5/6 - p. 416-432 , 1999

Link: https://doi.org/10.1108/..

10

The Conjoint Analysis as an Instrument for Marketing Contro..:

Herrmann, Andreas ; Franken, Birgit ; Huber, Frank..
International Journal of Arts Management. 1 (1999) 3 - p. 59-69 , 1999

Link: https://www.jstor.org/st..

11

The Impact of Brand Nostalgia on Purchase Intention among G..:

Stefanie Jensen ; Martin Ohlwein
http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_55.pdf. , 2020

Link: https://doaj.org/article..

12

HErZ: The German Hans-Ertel Centre for Weather Research:

Simmer, Clemens ; Adrian, Gerhard ; Jones, Sarah...
Bulletin of the American Meteorological Society. 97 (2016) 6 - p. 1057-1068 , 2016

Link: https://www.jstor.org/st..

13

Initial phase of the Hans-Ertel Centre for Weather Research..:

Weissmann, Martin ; Göber, Martin ; Hohenegger, Cathy...
Meteorologische Zeitschrift. 23 (2014) 3 - p. 193-208 , 2014

Link: https://doi.org/10.1127/..

14

Initial phase of the Hans-Ertel Centre for Weather Research..:

Weissmann, Martin ; Göber, Martin ; Hohenegger, Cathy...
https://refubium.fu-berlin.de/handle/fub188/15649. , 2014

Link: https://refubium.fu-berl..

15

Initial phase of the Hans-Ertel Centre for Weather Research..:

Weissmann, Martin ; Göber, Martin ; Hohenegger, Cathy...
DOI:https://doi.org/10.1127/0941-2948/2014/0558. , 2014

Link: https://oa.tib.eu/renate..