E-LIB Suche - Ergebnisse für: Orth, Ulrich R.

1

When Firms Continue Doing Business in Aggressor Nations: A ..:

Deuchert, Ina-Linda ; Böhm, Rebekka ; Meyer, Caroline.
Journal of Macromarketing. , 2024

Link: https://doi.org/10.1177/..

2

Beyond society's desire for a slowed‐down temporal experien..:

Sager, Anna‐Lena ; Timm, Jule ; Hoffmann, Stefan.
Psychology & Marketing. 40 (2023) 10 - p. 1933-1952 , 2023

Link: https://doi.org/10.1002/..

3

Exploring the nonlinear influence of nonverbal dominance in..:

Lasarov, Wassili ; Orth, Ulrich R. ; Wirtz, Jochen.
Journal of Business Research. 168 (2023) - p. 114201 , 2023

Link: https://doi.org/10.1016/..

4

Ambient Temperature in Online Service Environments:

Orth, Ulrich R. ; Spielmann, Nathalie ; Meyer, Caroline
Journal of Service Research. , 2022

Link: https://doi.org/10.1177/..

5

Understanding German Consumers' Intention to Adopt COVID-19..:

Böhm, Rebekka A. ; Orth, Ulrich R.
Business & Society. 63 (2022) 4 - p. 988-1029 , 2022

Link: https://doi.org/10.1177/..

6

Brand narratives: Content and consequences among heritage b..:

Pfannes, Christina ; Meyer, Caroline ; Orth, Ulrich R..
Psychology & Marketing. 38 (2021) 11 - p. 1867-1880 , 2021

Link: https://doi.org/10.1002/..

7

Sports teams heritage: Measurement and application in spons..:

Rose, Mei ; Rose, Gregory M. ; Merchant, Altaf.
Journal of Business Research. 124 (2021) - p. 759-769 , 2021

Link: https://doi.org/10.1016/..

8

The reverse Napoleon effect: The brand appreciation of look..:

Orth, Ulrich R. ; Machiels, Casparus J. A. ; Rose, Gregory M.
Psychology & Marketing. 37 (2020) 9 - p. 1194-1211 , 2020

Link: https://doi.org/10.1002/..

9

The role of discrete positive emotions in consumer response..:

Orth, Ulrich R. ; Crouch, Roberta Carolyn ; Bruwer, Johan.
European Journal of Marketing. 54 (2020) 4 - p. 909-934 , 2020

Link: https://doi.org/10.1108/..

10

Designing for the genders: The role of visual harmony:

Nickel, Kristina ; Orth, Ulrich R. ; Kumar, Minu
International Journal of Research in Marketing. 37 (2020) 4 - p. 697-713 , 2020

Link: https://doi.org/10.1016/..

11

Contributors:

, In: Trends in Beverage Packaging,

Andrade, Luís P. ; Ávila-Córdoba, Liliana ; Babader, Ahmed... - p. xi-xiii , 2019

Link: https://doi.org/10.1016/..

12

Preservation, rejuvenation, or confusion? Changing package ..:

Orth, Ulrich R. ; Rose, Gregory M. ; Merchant, Altaf
Psychology & Marketing. 36 (2019) 9 - p. 831-843 , 2019

Link: https://doi.org/10.1002/..

13

Symbolic Meaning in Beverage Packaging and Consumer Respons:

, In: Trends in Beverage Packaging,

Machiels, Casparus J.A. ; Yarar, Nadine ; Orth, Ulrich R. - p. 73-104 , 2019

Link: https://doi.org/10.1016/..

14

Agreement by design: The effect of visual harmony on respon..:

Orth, Ulrich R. ; Nickel, Kristina ; Böhm, Rebekka.
Journal of Consumer Behaviour. 19 (2019) 2 - p. 196-207 , 2019

Link: https://doi.org/10.1002/..

15

Shaping up: How package shape and consumer body conspire to..:

Yarar, Nadine ; Machiels, Casparus J.A. ; Orth, Ulrich R.
Food Quality and Preference. 75 (2019) - p. 209-219 , 2019

Link: https://doi.org/10.1016/..