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Pahi, Sampa Anupurba
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1

How can brands mitigate the consequences of negative digita..:

Pahi, Sampa Anupurba ; Jain, Anuj ; Pradhan, Debasis
Journal of Brand Management.  , 2024
Link: https://doi.org/10.1057/..
 
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2

Influencer marketing: When and why gen Z consumers avoid in..:

Pradhan, Debasis ; Kuanr, Abhisek ; Anupurba Pahi, Sampa.
Psychology & Marketing.  40 (2022)  1 - p. 27-47 , 2022
Link: https://doi.org/10.1002/..
 
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3

Influencer marketing: When and why gen Z consumers avoid in..:

Pradhan, Debasis ; Kuanr, Abhisek ; Anupurba Pahi, Sampa.
http://repository.essex.ac.uk/33800/1/Psychology%20and%20Marketing%20-%202022%20-%20Pradhan%20-%20Influencer%20marketing%20%20When%20and%20why%20gen%20Z%20consumers%20avoid%20influencers%20and%20%281%29.pdf.  , 2022
Link: http://repository.essex...
 
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