E-LIB Suche - Ergebnisse für: Palmatier, Robert W.

1

Marketing channel strategy

Always learning

Palmatier, Robert W. - 8. ed., global ed. . , c 2015

Copies: Zentrale; TB Wirtschaft;

2

Reprint: Sharing Economy—International Marketing Strategies:

, In: Key Developments in International Marketing; JIBS Special Collections,

Kozlenkova, Irina V. ; Lee, Ju-Yeon ; Xiang, Diandian. - p. 473-536 , 2024

Link: https://doi.org/10.1007/..

3

Personalized Communication as a Platform for Service Inclus..:

Mende, Martin ; Scott, Maura L. ; Ubal, Valentina O....
Journal of Service Research. , 2023

Link: https://doi.org/10.1177/..

4

Multichannel discount spillover in B2B markets:

Crecelius, Andrew T. ; Lawrence, Justin M. ; Palmatier, Robert W..
Journal of the Academy of Marketing Science. , 2023

Link: https://doi.org/10.1007/..

5

Marketing in the Health Care Sector: Disrupted Exchanges an..:

Moorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page.
Journal of Marketing. 88 (2023) 1 - p. 1-14 , 2023

Link: https://doi.org/10.1177/..

6

Dynamic and global drivers of salesperson effectiveness:

Claro, Danny P. ; Ramos, Carla ; Palmatier, Robert W.
Journal of the Academy of Marketing Science. 52 (2023) 2 - p. 399-425 , 2023

Link: https://doi.org/10.1007/..

7

From Vision to Reality: Lessons in Creating a Marketplace o..:

Moorman, Christine ; van Heerde, Harald J. ; Page Moreau, C..
Journal of Marketing. 86 (2022) 6 - p. 4-12 , 2022

Link: https://doi.org/10.1177/..

8

Commentaries on Relationship Marketing: The Present and Fut..:

Steinhoff, Lena ; Palmatier, Robert W. ; Martin, Kelly D....
Journal of Service Management Research. 6 (2022) 1 - p. 2-27 , 2022

Link: https://doi.org/10.5771/..

9

Customer Engagement in International Markets:

Steinhoff, Lena ; Liu, Juanyi (Sunny) ; Li, Xiaoling.
Journal of International Marketing. 31 (2022) 1 - p. 1-31 , 2022

Link: https://doi.org/10.1177/..

10

Influencer Marketing Effectiveness:

Leung, Fine F. ; Gu, Flora F. ; Li, Yiwei..
Journal of Marketing. 86 (2022) 6 - p. 93-115 , 2022

Link: https://doi.org/10.1177/..

11

Online influencer marketing:

Leung, Fine F. ; Gu, Flora F. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science. 50 (2022) 2 - p. 226-251 , 2022

Link: https://doi.org/10.1007/..

12

Digital technologies: tensions in privacy and data:

Quach, Sara ; Thaichon, Park ; Martin, Kelly D...
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1299-1323 , 2022

Link: https://doi.org/10.1007/..

13

A Call for Research at the Public Policy–Marketing Strategy..:

Chisam, Natalie ; Germann, Frank ; Palmatier, Robert W.
Journal of Public Policy & Marketing. 41 (2022) 3 - p. 213-215 , 2022

Link: https://doi.org/10.1177/..

14

Marketing, Through the Eyes of the Stigmatized:

Harmeling, Colleen M. ; Mende, Martin ; Scott, Maura L..
Journal of Marketing Research. 58 (2021) 2 - p. 223-245 , 2021

Link: https://doi.org/10.1177/..

15

Reality Check: Infusing Ecological Value into Academic Mark..:

van Heerde, Harald J. ; Moorman, Christine ; Moreau, C. Page.
Journal of Marketing. 85 (2021) 2 - p. 1-13 , 2021

Link: https://doi.org/10.1177/..