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Papatla, Purushottam
31  results:
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1

Can tweets be word of mouth that changes risky behaviors?:

Abouk, Rahi ; Jalali, Nima ; Papatla, Purushottam
Journal of Business Research.  174 (2024)  - p. 114501 , 2024
Link: https://doi.org/10.1016/..
 
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2

High-Energy Ad Content: A Large-Scale Investigation of TV C..:

Yang, Joonhyuk ; Xie, Yingkang ; Krishnamurthi, Lakshman.
Journal of Marketing Research.  59 (2022)  4 - p. 840-859 , 2022
Link: https://doi.org/10.1177/..
 
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3

The 2020 Campaign: Candidates in a New World:

, In: Political Marketing in the 2020 U.S. Presidential Election,
Bendle, Neil ; Papatla, Purushottam - p. 41-63 , 2021
Link: https://doi.org/10.1007/..
 
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4

Do habits influence the types of information that smartphon..:

Bhatnagar, Amit ; Papatla, Purushottam
Journal of Business Research.  94 (2019)  - p. 89-98 , 2019
Link: https://doi.org/10.1016/..
 
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5

Composing tweets to increase retweets:

Jalali, Nima Y. ; Papatla, Purushottam
International Journal of Research in Marketing.  36 (2019)  4 - p. 647-668 , 2019
Link: https://doi.org/10.1016/..
 
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6

Sharing Economy: Review of Current Research and Future Dire..:

Narasimhan, Chakravarthi ; Papatla, Purushottam ; Jiang, Baojun...
Customer Needs and Solutions.  5 (2017)  1-2 - p. 93-106 , 2017
Link: https://doi.org/10.1007/..
 
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7

The palette that stands out: Color compositions of online c..:

Jalali, Nima Y. ; Papatla, Purushottam
Quantitative Marketing and Economics.  14 (2016)  4 - p. 353-384 , 2016
Link: https://doi.org/10.1007/..
 
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8

Increasing online sales by facilitating spillover shopping:

Bhatnagar, Amit ; Papatla, Purushottam
Journal of Retailing and Consumer Services.  29 (2016)  - p. 58-69 , 2016
Link: https://doi.org/10.1016/..
 
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9

Base + Add-on Pricing in Extremely Competitive Categories:

Guo, Ruijiao ; Papatla, Purushottam
Customer Needs and Solutions.  2 (2015)  2 - p. 133-147 , 2015
Link: https://doi.org/10.1007/..
 
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10

Finite mixtures of censored Poisson regression models:

Karlis, Dimitris ; Papatla, Purushottam ; Roy, Sudipt
Statistica Neerlandica.  70 (2015)  2 - p. 100-122 , 2015
Link: https://doi.org/10.1111/..
 
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11

Do online shopping styles affect preferred site attributes?..:

Papatla, Purushottam
Journal of Retailing and Consumer Services.  18 (2011)  4 - p. 362-369 , 2011
Link: https://doi.org/10.1016/..
 
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12

Relative importance of online versus offline information fo..:

Cheema, Amar ; Papatla, Purushottam
Journal of Business Research.  63 (2010)  9-10 - p. 979-985 , 2010
Link: https://doi.org/10.1016/..
 
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13

Google or BizRate? How search engines and comparison sites ..:

Papatla, Purushottam ; Liu, Feng (Oliver)
Journal of Business Research.  62 (2009)  11 - p. 1039-1045 , 2009
Link: https://doi.org/10.1016/..
 
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14

Accounting for heterogeneity and dynamics in the loyalty–pr..:

Krishnamurthi, Lakshman ; Papatla, Purushottam
Journal of Retailing.  79 (2003)  2 - p. 121-135 , 2003
Link: https://doi.org/10.1016/..
 
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15

Leveraging the Strengths of Choice Models and Neural Networ..:

Papatla, Purushottam ; Zahedi, Mariam (Fatemeh) ; Zekic‐Susac, Marijana
Decision Sciences.  33 (2002)  3 - p. 433-461 , 2002
Link: https://doi.org/10.1111/..
 
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