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Park, Jungkun
141  results:
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1

The way to generate customer citizenship behavior with cust..:

Le, Hoang Tran Phuoc Mai ; Kim, Dongyoup ; Park, Jungkun
Journal of Retailing and Consumer Services.  76 (2024)  - p. 103608 , 2024
Link: https://doi.org/10.1016/..
 
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2

Traditional vs. AI-generated brand personalities: Impact on..:

Park, JungKun ; Ahn, Suhyoung
Journal of Retailing and Consumer Services.  81 (2024)  - p. 104009 , 2024
Link: https://doi.org/10.1016/..
 
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3

Special issue: ESGs and SDGs:

Lee, Jinsoo ; Back, Ki-Joon ; Park, Jungkun
Journal of Travel & Tourism Marketing.  41 (2024)  1 - p. 1-2 , 2024
Link: https://doi.org/10.1080/..
 
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4

Effect of customers' skepticism toward CSR practices on cus..:

Hyun, Hyowon ; Hong, Eunpyo ; Ahn, Jiseon.
Journal of Travel & Tourism Marketing.  41 (2024)  1 - p. 35-50 , 2024
Link: https://doi.org/10.1080/..
 
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5

Intention to adopt services by AI avatar: A protection moti..:

Park, Jungkun ; Yun, Jeewoo ; Chang, Woondeog
Journal of Retailing and Consumer Services.  80 (2024)  - p. 103929 , 2024
Link: https://doi.org/10.1016/..
 
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6

The effect of technological readiness dimensions on the ado..:

Hong, Eunpyo ; Park, JungKun
Transportation Research Part F: Traffic Psychology and Behaviour.  100 (2024)  - p. 101-114 , 2024
Link: https://doi.org/10.1016/..
 
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7

Enhancing brand equity through multidimensional brand authe..:

Hyun, Hyowon ; Park, JungKun ; Hong, Eunpyo
Journal of Retailing and Consumer Services.  78 (2024)  - p. 103712 , 2024
Link: https://doi.org/10.1016/..
 
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8

A comparative study on the effect of ChatGPT recommendation..:

Chang, Woondeog ; Park, Jungkun
Journal of Retailing and Consumer Services.  78 (2024)  - p. 103743 , 2024
Link: https://doi.org/10.1016/..
 
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9

Drives of in-store revenge consumption in the post-pandemic..:

Le, Hoang Tran Phuoc Mai ; Park, Jungkun
Journal of Retailing and Consumer Services.  79 (2024)  - p. 103844 , 2024
Link: https://doi.org/10.1016/..
 
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10

The effect of customer ethnocentrism and customer participa..:

Hong, EunPyo ; Park, JungKun ; Jaroenwanit, Pensri..
Journal of Retailing and Consumer Services.  70 (2023)  - p. 103167 , 2023
Link: https://doi.org/10.1016/..
 
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11

The effects of brand trustworthiness and credibility on loc..:

Le, Hoang Tran Phuoc Mai ; Yoo, Weonsang ; Park, Jungkun
International Journal of Advertising.  43 (2023)  5 - p. 798-823 , 2023
Link: https://doi.org/10.1080/..
 
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12

The Evolution of Luxury Consumption and Conceptualization: ..:

Park, Jungkun ; Le, Hoang Tran Phuoc Mai ; Hong, EunPyo
Luxury.  10 (2023)  3 - p. 135-157 , 2023
Link: https://doi.org/10.1080/..
 
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13

Effects of augmented reality technology characteristics on ..:

Gong, Taeshik ; Park, JungKun
Journal of Retailing and Consumer Services.  75 (2023)  - p. 103443 , 2023
Link: https://doi.org/10.1016/..
 
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14

Role of multidimensional customer brand engagement on custo..:

Park, JungKun ; Hong, EunPyo ; Ahn, Jiseon.
Journal of Retailing and Consumer Services.  73 (2023)  - p. 103380 , 2023
Link: https://doi.org/10.1016/..
 
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15

Toward a new business model of retail industry: The role of..:

Park, JungKun ; Hong, EunPyo ; Park, Yun-na
Journal of Retailing and Consumer Services.  74 (2023)  - p. 103426 , 2023
Link: https://doi.org/10.1016/..
 
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