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Park, Jungkun
141
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Online (141)
Mediatypes
Articles (Online) (120)
OpenAccess-fulltext (21)
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1
The way to generate customer citizenship behavior with cust..:
Le, Hoang Tran Phuoc Mai
;
Kim, Dongyoup
;
Park, Jungkun
Journal of Retailing and Consumer Services. 76 (2024) - p. 103608 , 2024
Link:
https://doi.org/10.1016/..
?
2
Traditional vs. AI-generated brand personalities: Impact on..:
Park, JungKun
;
Ahn, Suhyoung
Journal of Retailing and Consumer Services. 81 (2024) - p. 104009 , 2024
Link:
https://doi.org/10.1016/..
?
3
Special issue: ESGs and SDGs:
Lee, Jinsoo
;
Back, Ki-Joon
;
Park, Jungkun
Journal of Travel & Tourism Marketing. 41 (2024) 1 - p. 1-2 , 2024
Link:
https://doi.org/10.1080/..
?
4
Effect of customers' skepticism toward CSR practices on cus..:
Hyun, Hyowon
;
Hong, Eunpyo
;
Ahn, Jiseon
.
Journal of Travel & Tourism Marketing. 41 (2024) 1 - p. 35-50 , 2024
Link:
https://doi.org/10.1080/..
?
5
Intention to adopt services by AI avatar: A protection moti..:
Park, Jungkun
;
Yun, Jeewoo
;
Chang, Woondeog
Journal of Retailing and Consumer Services. 80 (2024) - p. 103929 , 2024
Link:
https://doi.org/10.1016/..
?
6
The effect of technological readiness dimensions on the ado..:
Hong, Eunpyo
;
Park, JungKun
Transportation Research Part F: Traffic Psychology and Behaviour. 100 (2024) - p. 101-114 , 2024
Link:
https://doi.org/10.1016/..
?
7
Enhancing brand equity through multidimensional brand authe..:
Hyun, Hyowon
;
Park, JungKun
;
Hong, Eunpyo
Journal of Retailing and Consumer Services. 78 (2024) - p. 103712 , 2024
Link:
https://doi.org/10.1016/..
?
8
A comparative study on the effect of ChatGPT recommendation..:
Chang, Woondeog
;
Park, Jungkun
Journal of Retailing and Consumer Services. 78 (2024) - p. 103743 , 2024
Link:
https://doi.org/10.1016/..
?
9
Drives of in-store revenge consumption in the post-pandemic..:
Le, Hoang Tran Phuoc Mai
;
Park, Jungkun
Journal of Retailing and Consumer Services. 79 (2024) - p. 103844 , 2024
Link:
https://doi.org/10.1016/..
?
10
The effect of customer ethnocentrism and customer participa..:
Hong, EunPyo
;
Park, JungKun
;
Jaroenwanit, Pensri
..
Journal of Retailing and Consumer Services. 70 (2023) - p. 103167 , 2023
Link:
https://doi.org/10.1016/..
?
11
The effects of brand trustworthiness and credibility on loc..:
Le, Hoang Tran Phuoc Mai
;
Yoo, Weonsang
;
Park, Jungkun
International Journal of Advertising. 43 (2023) 5 - p. 798-823 , 2023
Link:
https://doi.org/10.1080/..
?
12
The Evolution of Luxury Consumption and Conceptualization: ..:
Park, Jungkun
;
Le, Hoang Tran Phuoc Mai
;
Hong, EunPyo
Luxury. 10 (2023) 3 - p. 135-157 , 2023
Link:
https://doi.org/10.1080/..
?
13
Effects of augmented reality technology characteristics on ..:
Gong, Taeshik
;
Park, JungKun
Journal of Retailing and Consumer Services. 75 (2023) - p. 103443 , 2023
Link:
https://doi.org/10.1016/..
?
14
Role of multidimensional customer brand engagement on custo..:
Park, JungKun
;
Hong, EunPyo
;
Ahn, Jiseon
.
Journal of Retailing and Consumer Services. 73 (2023) - p. 103380 , 2023
Link:
https://doi.org/10.1016/..
?
15
Toward a new business model of retail industry: The role of..:
Park, JungKun
;
Hong, EunPyo
;
Park, Yun-na
Journal of Retailing and Consumer Services. 74 (2023) - p. 103426 , 2023
Link:
https://doi.org/10.1016/..
1-15