E-LIB Suche - Ergebnisse für: Paswan, Audhesh K.

1

Motivational intricacies behind volunteerism:

Paswan, Audhesh K. ; Rajamma, Rajasree K. ; Sun, Qin.
Journal of Marketing Theory and Practice. , 2023

2

Flipping the script: Consumers' propensity for self-medicat..:

Rajamma, Rajasree K. ; Paswan, Audhesh K. ; Pelton, Lou E.
Journal of Marketing Theory and Practice. 29 (2021) 4 - p. 448-462 , 2021

Link: https://doi.org/10.1080/..

3

Market orientation, brand management processes and brand pe..:

Iyer, Pramod ; Davari, Arezoo ; Srivastava, Saurabh.
Journal of Product & Brand Management. 30 (2020) 2 - p. 197-214 , 2020

Link: https://doi.org/10.1108/..

4

B-to-B relationships: A resource, knowledge, and capability..:

Paswan, Audhesh K. ; Panda, Swati
Industrial Marketing Management. 91 (2020) - p. 92-99 , 2020

Link: https://doi.org/10.1016/..

5

Innovation-branding: should all firms be equally ambidextro..:

Paswan, Audhesh K. ; Guzmán, Francisco ; Pei, Zhi
Journal of Product & Brand Management. 30 (2020) 5 - p. 754-767 , 2020

Link: https://doi.org/10.1108/..

6

National versus private brand: A regulatory focus perspecti..:

Tran, Trang P. ; Guzmán, Francisco ; Paswan, Audhesh K..
Journal of Retailing and Consumer Services. 57 (2020) - p. 102198 , 2020

Link: https://doi.org/10.1016/..

7

The immediate effect of corporate social responsibility on ..:

Muniz, Fernanda ; Guzmán, Francisco ; Paswan, Audhesh K..
Journal of Product & Brand Management. 28 (2019) 7 - p. 864-879 , 2019

Link: https://doi.org/10.1108/..

8

Impact of positioning strategies on franchise fee structure:

Panda, Swati ; Paswan, Audhesh K. ; Mishra, Sailendra P.
Industrial Marketing Management. 81 (2019) - p. 30-39 , 2019

Link: https://doi.org/10.1016/..

9

Beyond the shadow of a doubt: The effect of consumer knowle..:

Naderi, Iman ; Paswan, Audhesh K. ; Guzman, Francisco
Journal of Retailing and Consumer Services. 45 (2018) - p. 221-229 , 2018

Link: https://doi.org/10.1016/..

10

Consumer Brand Value Co-creation Typology:

Guzmán, Francisco ; Paswan, Audhesh K. ; Kennedy, Eric
Journal of Creating Value. 5 (2018) 1 - p. 40-52 , 2018

Link: https://doi.org/10.1177/..

11

Art infusion in retailing: The effect of art genres:

Naletelich, Kelly ; Paswan, Audhesh K.
Journal of Business Research. 85 (2018) - p. 514-522 , 2018

Link: https://doi.org/10.1016/..

12

Consumer Value and Time:

Paswan, Audhesh K. ; Guzmán, Francisco
Journal of Creating Value. 3 (2017) 2 - p. 157-161 , 2017

Link: https://doi.org/10.1177/..

13

Opportunism, governance structure and relational norms: An ..:

Paswan, Audhesh K. ; Hirunyawipada, Tanawat ; Iyer, Pramod
Journal of Business Research. 77 (2017) - p. 131-139 , 2017

Link: https://doi.org/10.1016/..

14

Crossing the border: changes in self and brands:

Guzmán, Francisco ; Paswan, Audhesh K. ; Fabrize, Robert O.
Journal of Consumer Marketing. 34 (2017) 4 - p. 306-318 , 2017

Link: https://doi.org/10.1108/..

15

Impact of patent policy changes on R&D expenditure by indus..:

Sharma, Ruchi ; Paswan, Audhesh K. ; Ambrammal, Sunil K..
The Journal of World Intellectual Property. 21 (2017) 1-2 - p. 52-69 , 2017

Link: https://doi.org/10.1111/..