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Paulo, Rita
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1

The Impact of Real-Time Marketing in the Engagement of the ..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Connecting With Consumers Through Effective Personalization and Programmatic Advertising,
Duarte, Alexandre ; Paulo, Rita - p. 182-202 , 2023
Link: https://doi.org/10.4018/..
 
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2

The power of facial expressions in branding: can emojis ver..:

Almeida, Pedro ; Rita, Paulo ; Pinto, Diego Costa.
Journal of Brand Management.  , 2024
Link: https://doi.org/10.1057/..
 
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3

The role of microtransactions in impulse buying and purchas..:

Rita, Paulo ; Guerreiro, João ; Ramos, Ricardo.
Entertainment Computing.  50 (2024)  - p. 100693 , 2024
Link: https://doi.org/10.1016/..
 
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4

Mapping research in marketing: trends, influential papers a..:

Ramos, Ricardo ; Rita, Paulo ; Vong, Celeste
Spanish Journal of Marketing - ESIC.  28 (2023)  2 - p. 187-206 , 2023
Link: https://doi.org/10.1108/..
 
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5

Social media discourse and voting decisions influence: sent..:

Rita, Paulo ; António, Nuno ; Afonso, Ana Patrícia
Social Network Analysis and Mining.  13 (2023)  1 - p. , 2023
Link: https://doi.org/10.1007/..
 
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6

Twenty-two years of International Journal of Hospitality Ma..:

António, Nuno ; Rita, Paulo
International Journal of Hospitality Management.  114 (2023)  - p. 103578 , 2023
Link: https://doi.org/10.1016/..
 
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7

Electronic Word-of-Mouth and Tourist Satisfaction in Rural ..:

, In: Advances in Hospitality, Tourism, and the Services Industry; Exploring Niche Tourism Business Models, Marketing, and Consumer Experience,
Santos, Marta ; Rita, Paulo ; Moro, Sérgio. - p. 88-115 , 2023
Link: https://doi.org/10.4018/..
 
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8

Dress with finesse: why people wear clothes with logos:

Coco, Carolina ; Rita, Paulo ; Ramos, Ricardo.
International Journal of Fashion Design, Technology and Education.  17 (2023)  2 - p. 260-275 , 2023
Link: https://doi.org/10.1080/..
 
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9

Structure of REDEE and EJMBE research: a bibliometric analy..:

Ramos, Ricardo ; Rita, Paulo
European Journal of Management and Business Economics.  33 (2023)  1 - p. 1-19 , 2023
Link: https://doi.org/10.1108/..
 
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10

The Impact of the COVID-19 Pandemic on the Tourism Sector i..:

Rita, Paulo ; António, Nuno ; Neves, João
Sustainability.  15 (2023)  16 - p. 12298 , 2023
Link: https://doi.org/10.3390/..
 
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11

The impact of COVID-19 on tourism: Analysis of online revie..:

Rita, Paulo ; Moro, Sérgio ; Cavalcanti, Gabriel
Journal of Air Transport Management.  104 (2022)  - p. 102277 , 2022
Link: https://doi.org/10.1016/..
 
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12

Effectiveness of COVID-19 Vaccines: Evidence from the First..:

Antonio, Nuno ; Rita, Paulo ; Saraiva, Pedro
Vaccines.  10 (2022)  3 - p. 409 , 2022
Link: https://doi.org/10.3390/..
 
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13

Neuroscience research in consumer behavior: A review and fu..:

Oliveira, Pedro Miguel ; Guerreiro, João ; Rita, Paulo
International Journal of Consumer Studies.  46 (2022)  5 - p. 2041-2067 , 2022
Link: https://doi.org/10.1111/..
 
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14

Data and text mining from online reviews: An automatic lite..:

Moro, Sérgio ; Rita, Paulo
WIREs Data Mining and Knowledge Discovery.  12 (2022)  3 - p. , 2022
Link: https://doi.org/10.1002/..
 
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15

Global Research Trends in Consumer Behavior and Sustainabil..:

Rita, Paulo ; Ramos, Ricardo F.
Sustainability.  14 (2022)  15 - p. 9455 , 2022
Link: https://doi.org/10.3390/..
 
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