E-LIB Suche - Ergebnisse für: Pecot, Fabien

1

Heritage:

, In: Elgar Encyclopedia of Family Business,

Pecot, Fabien - p. 238-241 , 2024

Link: https://doi.org/10.4337/..

2

Inducing omni-temporality: product heritage appropriation i..:

Mir Bernal, Pedro ; Pecot, Fabien ; Hudson, Bradford.
Journal of Brand Management. 30 (2023) 2 - p. 144-156 , 2023

Link: https://doi.org/10.1057/..

3

World of origin: The contagious ingredient of monastic prod..:

Paquier, Marie-Catherine ; Morin-Delerm, Sophie ; Pecot, Fabien
Marketing Theory. 23 (2022) 3 - p. 385-409 , 2022

Link: https://doi.org/10.1177/..

4

Brand heritage across cultures: U.S.A., France and South Ko..:

Pecot, Fabien ; Rose, Gregory ; Merchant, Altaf.
Journal of Brand Management. 30 (2022) 1 - p. 49-60 , 2022

Link: https://doi.org/10.1057/..

5

Expressions of the past: A practice-based approach of brand..:

Pecot, Fabien ; Celhay, Franck ; Kacha, Mathieu.
Journal of Business Research. 150 (2022) - p. 121-133 , 2022

Link: https://doi.org/10.1016/..

6

Why and when is older better? The role of brand heritage an..:

Pecot, Fabien ; Merchant, Altaf ; de Barnier, Virginie
Journal of Business Research. 140 (2022) - p. 533-545 , 2022

Link: https://doi.org/10.1016/..

7

From Birthdays to Anniversaries: The Rituals of Celebrating..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Maaninou, Nada ; Pecot, Fabien - p. 39-40 , 2022

Link: https://doi.org/10.1007/..

8

How political ideology drives anti-consumption manifestatio..:

Pecot, Fabien ; Vasilopoulou, Sofia ; Cavallaro, Matteo
Journal of Business Research. 128 (2021) - p. 61-69 , 2021

Link: https://doi.org/10.1016/..

9

Special Session: The (Co-)creation of Brand Heritage: An Ab..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Pecot, Fabien ; Burghausen, Mario ; Butcher, Joshua.. - p. 53-54 , 2020

Link: https://doi.org/10.1007/..

10

Special Session: Brand Heritage: Cross Cultural Perceptions..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Pecot, Fabien ; Choi, Sunmee ; Jain, Varsha.. - p. 519-520 , 2020

Link: https://doi.org/10.1007/..

11

Brand heritage as a temporal perception: conceptualisation,..:

Pecot, Fabien ; Valette-Florence, Pierre ; De Barnier, Virginie
Journal of Marketing Management. 35 (2019) 17-18 - p. 1624-1643 , 2019

Link: https://doi.org/10.1080/..

12

Theorizing rightist anti-consumption:

Cambefort, Marine ; Pecot, Fabien
Marketing Theory. 20 (2019) 3 - p. 385-407 , 2019

Link: https://doi.org/10.1177/..

13

Cognitive outcomes of brand heritage: A signaling perspecti..:

Pecot, Fabien ; Merchant, Altaf ; Valette-Florence, Pierre.
Journal of Business Research. 85 (2018) - p. 304-316 , 2018

Link: https://doi.org/10.1016/..

14

Brand heritage: The past in the service of brand management:

Pecot, Fabien ; De Barnier, Virginie
Recherche et Applications en Marketing (English Edition). 32 (2017) 4 - p. 72-90 , 2017

Link: https://doi.org/10.1177/..

15

Patrimoine de marque: le passé au service du management de ..:

Pecot, Fabien ; De Barnier, Virginie
Recherche et Applications en Marketing. 32 (2017) 4 - p. 77-96 , 2017

Link: https://www.jstor.org/st..