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Peppers, Don
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1

Managing customer experience and relationships 

a strategic framework 
Peppers, Don ; Rogers, Martha - Fourth edition . , [2022]
Copies:  TB BHV: wir 610/113(4)
 
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2

Extreme Trust: The Competitive Necessity of Proactive Trust..:

, In: Marketing Wisdom; Management for Professionals,
Peppers, Don ; Rogers, Martha - p. 1-16 , 2018
Link: https://doi.org/10.1007/..
 
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3

Managing customer experience and relationships 

a strategic framework 
Peppers, Don ; Rogers, Martha - Third edition . , [2017]
Copies:  BB WiWi: 11a bwl 458/356(3)
 
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4

Dealing with the 'Alignment Problem':

Peppers, Don
Journal of Creating Value.  1 (2015)  2 - p. 182-189 , 2015
Link: https://doi.org/10.1177/..
 
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5

Extreme trust: the new competitive advantage:

Peppers, Don ; Rogers, Martha ; Randall, Robert
Strategy & Leadership.  41 (2013)  6 - p. 31-34 , 2013
Link: https://doi.org/10.1108/..
 
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6

Return on Customer 

, In: Marketing review St. Gallen / Universität St. Gallen
how marketing actually creates value 
Peppers, Don ; Rogers, Martha. (2011)  3 - p. 14-19
Copies:  Zentrale:Magazin Zs fe 5758
 
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7

Managing customer relationships: a strategic framework:

Peppers, Don ; Rogers, Martha - 2nd ed. . , 2011
Link: https://learning.oreilly..
 
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8

Does the SFS sales team deserve an ehtics reprimand or a cl..:

, In: Harvard business review
Peppers, Don ; Rogers, Martha. (2009)  5 - p. 41
Copies:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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9

MARKETING ONE-TO-ONE : Un entretien avec Don Peppers:

BENAVENT, CHRISTOPHE ; Peppers, Don
Décisions Marketing.  , 1999
Link: https://www.jstor.org/st..
 
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10

Strategien für ein individuelles Kundenmarketing 

die 1:1 Zukunft  Knaur-Taschenbücher ; 79027, Haufe bei Knaur
Peppers, Don ; Rogers, Martha - Vollst. Taschenbuchausg. . , 1996
Copies:  TB BHV: wir 596/6
 
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11

A new marketing paradigm: Share of customer, not market sha..:

Peppers, Don ; Rogers, Martha
Planning Review.  23 (1995)  2 - p. 14-18 , 1995
Link: https://doi.org/10.1108/..
 
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12

The one to one future:

Peppers, Don ; Rogers, Martha ; Sengupta, Sanjit
International Business Review.  4 (1995)  4 - p. 541-543 , 1995
Link: https://doi.org/10.1016/..
 
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