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Peres, Renana
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1

Blockchain meets marketing: Opportunities, threats, and ave..:

Peres, Renana ; Schreier, Martin ; Schweidel, David A..
International Journal of Research in Marketing.  40 (2023)  1 - p. 1-11 , 2023
Link: https://doi.org/10.1016/..
 
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2

Estimating emergency department crowding with stochastic po..:

Parnass, Gil ; Levtzion-Korach, Osnat ; Peres, Renana..
PLOS ONE.  18 (2023)  12 - p. e0295130 , 2023
Link: https://doi.org/10.1371/..
 
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3

On ChatGPT and beyond: How generative artificial intelligen..:

Peres, Renana ; Schreier, Martin ; Schweidel, David.
International Journal of Research in Marketing.  40 (2023)  2 - p. 269-275 , 2023
Link: https://doi.org/10.1016/..
 
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4

Outstanding IJRM Area Editors and Reviewers:

Schreier, Martin ; Peres, Renana ; Schweidel, David.
International Journal of Research in Marketing.  39 (2022)  2 - p. A1 , 2022
Link: https://doi.org/10.1016/..
 
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5

IJRM 2021–2024: Innovation, speed, diversity, let's push th..:

Schreier, Martin ; Peres, Renana ; Schweidel, David.
International Journal of Research in Marketing.  38 (2021)  4 - p. 807-810 , 2021
Link: https://doi.org/10.1016/..
 
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6

Visual Elicitation of Brand Perception:

Dzyabura, Daria ; Peres, Renana
Journal of Marketing.  85 (2021)  4 - p. 44-66 , 2021
Link: https://doi.org/10.1177/..
 
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7

Narrowband Influencers and Global Icons: Universality and M..:

Peres, Renana ; Talwar, Sunali ; Alter, Liav..
Journal of International Marketing.  28 (2020)  1 - p. 48-65 , 2020
Link: https://www.jstor.org/st..
 
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8

Modelling the expected probability of correct assignment un..:

Dvir, Tom ; Peres, Renana ; Rudnick, Zeév
Scientific Reports.  10 (2020)  1 - p. , 2020
Link: https://doi.org/10.1038/..
 
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9

Correction to: Can your advertising really buy earned impre..:

Lovett, Mitchell J. ; Peres, Renana ; Xu, Linli
Quantitative Marketing and Economics.  18 (2020)  4 - p. 469-471 , 2020
Link: https://doi.org/10.1007/..
 
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10

Narrowband Influencers and Global Icons: Universality and M..:

Peres, Renana ; Talwar, Sunali ; Alter, Liav..
Journal of International Marketing.  28 (2020)  1 - p. 48-65 , 2020
Link: https://doi.org/10.1177/..
 
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11

Can your advertising really buy earned impressions? The eff..:

Lovett, Mitchell J. ; Peres, Renana ; Xu, Linli
Quantitative Marketing and Economics.  17 (2019)  3 - p. 215-255 , 2019
Link: https://doi.org/10.1007/..
 
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12

The effect of social networks structure on innovation perfo..:

Muller, Eitan ; Peres, Renana
International Journal of Research in Marketing.  36 (2019)  1 - p. 3-19 , 2019
Link: https://doi.org/10.1016/..
 
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13

Mobile diaries – Benchmark against metered measurements: An..:

Lovett, Mitchell J. ; Peres, Renana
International Journal of Research in Marketing.  35 (2018)  2 - p. 224-241 , 2018
Link: https://doi.org/10.1016/..
 
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14

Talk Bursts: The Role of Spikes in Pre-release Word-of-Mout..:

Gelper, Sarah ; Peres, Renana ; Eliashberg, Jehoshua
Journal of Marketing Research.  , 2018
Link: https://doi.org/10.1509/..
 
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15

Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth..:

Gelper, Sarah ; Peres, Renana ; Eliashberg, Jehoshua
Journal of Marketing Research.  55 (2018)  6 - p. 801-817 , 2018
Link: https://www.jstor.org/st..
 
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