E-LIB Suche - Ergebnisse für: Pessemier, Edgar A.

1

Hierarchical representations of market structures and choic..:

Moore, William L. ; Lehmann, Donald R. ; Pessemier, Edgar A.
Journal of Business Research. 14 (1986) 5 - p. 371-386 , 1986

Link: https://doi.org/10.1016/..

2

Evaluating correlated outcomes and sources of new informati..:

De Kluyver, Cornelis A ; Carraway, Robert L ; Pessemier, Edgar A
Omega. 13 (1985) 1 - p. 39-49 , 1985

Link: https://doi.org/10.1016/..

3

Significant Issues for the Future of Product Innovation:

Little, Blair ; Albala, Americo ; Gold, Bela...
Journal of Product Innovation Management. 1 (1984) 1 - p. 56-66 , 1984

Link: https://doi.org/10.1111/..

4

Temporal Variety in Consumer Behavior:

Pessemier, Edgar ; Handelsman, Moshe
Journal of Marketing Research. 21 (1984) 4 - p. 435-444 , 1984

Link: https://www.jstor.org/st..

5

Variety Seeking Behavior: An Interdisciplinary Review:

McAlister, Leigh ; Pessemier, Edgar
Journal of Consumer Research. 9 (1982) 3 - p. 311 , 1982

Link: https://doi.org/10.1086/..

6

Variety Seeking Behavior: An Interdisciplinary Review:

McAlister, Leigh ; Pessemier, Edgar
Journal of Consumer Research. 9 (1982) 3 - p. 311-322 , 1982

Link: https://www.jstor.org/st..

7

Forecasting the Ultimate Acceptance of an Innovation: The E..:

Wilton, Peter C. ; Pessemier, Edgar A.
Journal of Consumer Research. 8 (1981) 2 - p. 162 , 1981

Link: https://doi.org/10.1086/..

8

Forecasting the Ultimate Acceptance of an Innovation: The E..:

Wilton, Peter C. ; Pessemier, Edgar A.
Journal of Consumer Research. 8 (1981) 2 - p. 162-171 , 1981

Link: https://www.jstor.org/st..

9

Predicting Brand Purchase Behavior: Marketing Application o..:

Moore, William L. ; Pessemier, Edgar A. ; Little, Taylor E.
Journal of Marketing Research. 16 (1979) 2 - p. 203-210 , 1979

Link: https://www.jstor.org/st..

10

Models for new product decisions:

, In: Behavioral and management science in marketing / ed. by Harry L. Davis; Alvin J. Silk

Pessemier, Edgar A.. (1978) - p. 188-213

Copies: Zentrale:Magazin 03.b.7870

11

Stochastic properties of changing preferences:

, In: The American economic review / publ. by the American Economic Association

Pessemier, Edgar A.. (1978) 2 - p. 380-385

Copies: Zentrale: z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649

12

Changes in consumer preferences:

, In: The American economic review / publ. by the American Economic Association

Pollak, Robert A. ; Pessemier, Edgar A. ; Marschak, T. A.. (1978) 2 - p. 374-391

Copies: Zentrale: z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649

13

Analysis of brand preference segments:

Ginter, James L. ; Pessemier, Edgar A.
Journal of Business Research. 6 (1978) 2 - p. 111-131 , 1978

Link: https://doi.org/10.1016/..

14

Stochastic Properties of Changing Preferences:

Pessemier, Edgar A.
The American Economic Review. 68 (1978) 2 - p. 380-385 , 1978

Link: https://www.jstor.org/st..

15

Tying Marketing Science with Marketing Practice:

Pessemier, Edgar A.
Management Research News. 1 (1978) 4 - p. 10-10 , 1978

Link: https://doi.org/10.1108/..