E-LIB Suche - Ergebnisse für: Peterson, Robin T.

1

Should charity promotions appeal to altruism?:

Leonhardt, James M. ; Peterson, Robin T.
International Journal of Nonprofit and Voluntary Sector Marketing. 24 (2018) 1 - p. , 2018

Link: https://doi.org/10.1002/..

2

Empathy, nonverbal immediacy, and salesperson performance: ..:

Limbu, Yam B. ; Jayachandran, C. ; Babin, Barry J..
Journal of Business & Industrial Marketing. 31 (2016) 5 - p. 654-667 , 2016

Link: https://doi.org/10.1108/..

3

Applications of Balance Theory to Faculty Effectiveness: An..:

Peterson, Robin T. ; Limbu, Yam B. ; Xu, Bing.
Marketing Education Review. 22 (2012) 2 - p. 109-120 , 2012

Link: https://doi.org/10.2753/..

4

The Convergence of Mirroring and Empathy: Communications Tr..:

Peterson, Robin T. ; Limbu, Yam
Journal of Business-to-Business Marketing. 16 (2009) 3 - p. 193-219 , 2009

Link: https://doi.org/10.1080/..

5

The Depiction of Female Models in Sport Television Commerci..:

Peterson, Robin T. ; Xu, Bing ; Limbu, Yam
Journal of Promotion Management. 15 (2009) 1-2 - p. 184-203 , 2009

Link: https://doi.org/10.1080/..

6

Television Commercial Depiction of Learning Related Activit..:

Peterson, Robin T.
Business & Professional Ethics Journal. 27 (2008) 1/4 - p. 55-73 , 2008

Link: https://www.jstor.org/st..

7

Implementing Futurism in Independent Hotel and Motel Servic..:

Peterson, Robin T. ; Stratemeyer, Andreas W.
Journal of Travel & Tourism Marketing. 23 (2007) 1 - p. 31-42 , 2007

Link: https://doi.org/10.1300/..

8

Perceptions on Social Responsibility: The Entrepreneurial V..:

Peterson, Robin T. ; Jun, Minjoon
Business & Society. 48 (2007) 3 - p. 385-405 , 2007

Link: https://doi.org/10.1177/..

9

Consumer Magazine Advertisement Portrayal of Models by Race..:

Peterson, Robin T.
Journal of Marketing Communications. 13 (2007) 3 - p. 199-211 , 2007

Link: https://doi.org/10.1080/..

10

Futurism: Its Potential and Actual Role in Master of Busine..:

Peterson, Robin T.
Journal of Education for Business. 81 (2006) 6 - p. 334-343 , 2006

Link: https://doi.org/10.3200/..

11

Scripts as a Training Tool for Hospitality and Tourism Empl..:

Peterson, Robin T.
International Journal of Hospitality & Tourism Administration. 7 (2006) 1 - p. 63-82 , 2006

Link: https://doi.org/10.1300/..

12

Employment of Ecology Themes in Magazine Advertisements Dir..:

Peterson, Robin T.
Journal of Promotion Management. 11 (2005) 2-3 - p. 195-215 , 2005

Link: https://doi.org/10.1300/..

13

An Examination of the Relative Effectiveness of Training in..:

Peterson, Robin T.
Journal of Marketing Education. 27 (2005) 2 - p. 143-150 , 2005

Link: https://doi.org/10.1177/..

14

The communication of social responsibility by US banks:

Peterson, Robin T. ; Hermans, Charles M.
International Journal of Bank Marketing. 22 (2004) 3 - p. 199-211 , 2004

Link: https://doi.org/10.1108/..

15

Customer perceived value, satisfaction, and loyalty: The ro..:

Yang, Zhilin ; Peterson, Robin T.
Psychology & Marketing. 21 (2004) 10 - p. 799-822 , 2004

Link: https://doi.org/10.1002/..