Pezderka, Noemi
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1

Do born global SMEs reap more benefits from ICT use than ot..:

, In: Handbook of research on born globals / ed. by Mika Gabrielsson ...
Pezderka, Noemi ; Jean, Ruey-Jer. (2012)  - p. 185-213
Copies:  Zentrale:E02 a bwl 012.9/279; BB WiWi: 11a bwl 012.9/279a
 
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A conceptualization of e-risk perceptions and the offline-o..:

, In: Resources, efficiency and globalization / ed. by Pavlos Dimitratos and Marian V. Jones
Pezderka, Noemi. (2010)  - p. 233-246
Copies:  BB WiWi: 11a bwl 013.5/723
 
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5

Do born global SMEs reap more benefits from ICT use than ot..:

Sinkovics, Noemi ; Pezderka, Noemi ; Sinkovics, Rudolf R.
Sinkovics , N , Pezderka , N , Sinkovics , R R & Jean , R J B 2012 , Do born global SMEs reap more benefits from ICT use than other internationalizing small firms? in M Gabrielsson & V H M Kirpalani (eds) , Handbook of Research on Born Globals . Edward Elgar , Cheltenham, UK , pp. 185-213 . https://doi.org/10.4337/9780857938046.00021.  , 2012
 
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Determinants of Consumer Perceptions toward Mobile Advertis..:

Sinkovics, Noemi ; Liu, Chia Ling Eunice ; Sinkovics, Rudolf R..
Sinkovics , N , Liu , C L E , Sinkovics , R R , Pezderka , N & Haghirian , P 2012 , ' Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria ' , Journal of Interactive Marketing , vol. 26 , no. 1 , pp. 21-32 . https://doi.org/10.1016/j.intmar.2011.07.002.  , 2012
 
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A conceptualization of e-risk perceptions and implications ..:

Sinkovics, Noemi ; Pezderka, Noemi ; Sinkovics, Rudolf R
Sinkovics , N , Pezderka , N & Sinkovics , R R 2011 , ' A conceptualization of e-risk perceptions and implications for small firm active online internationalization ' , International Business Review , vol. 20 , no. 4 , pp. 409-422 . https://doi.org/10.1016/j.ibusrev.2010.06.004.  , 2011
 
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