E-LIB Suche - Ergebnisse für: Phua, Joe

1

Effects of Eco-Labels and Perceived Influencer Expertise on..:

Ko, Youngjee ; Phua, Joe
Journal of Current Issues & Research in Advertising. , 2024

Link: https://doi.org/10.1080/..

2

What drives addiction on social media sites? The relationsh..:

Nikolinakou, Angeliki ; Phua, Joe ; Kwon, Eun Sook
Computers in Human Behavior. 153 (2024) - p. 108086 , 2024

Link: https://doi.org/10.1016/..

3

Can warning labels mitigate effects of advertising message ..:

Phua, Joe ; Lim, Dongjae (Jay)
Journal of Marketing Communications. 29 (2022) 5 - p. 455-475 , 2022

Link: https://doi.org/10.1080/..

4

What drives loyal fans of brand pages to take action? The e..:

Nikolinakou, Angeliki ; Phua, Joe ; Kwon, Eun Sook
Journal of Brand Management. 28 (2021) 6 - p. 559-577 , 2021

Link: https://doi.org/10.1057/..

5

Digital and Interactive Marketing Communications in Sports:

Byon, Kevin K. ; Phua, Joe
Journal of Interactive Advertising. 21 (2021) 2 - p. 75-78 , 2021

Link: https://doi.org/10.1080/..

6

Stranger danger? Cue‐based trust in online consumer product..:

Pfeuffer, Alexander ; Phua, Joe
International Journal of Consumer Studies. 46 (2021) 3 - p. 964-983 , 2021

Link: https://doi.org/10.1111/..

7

Pro-veganism on Instagram: Effects of user-generated conten..:

Phua, Joe ; Jin, S. Venus ; Kim, Jihoon (Jay)
Online Information Review. 44 (2020) 3 - p. 685-704 , 2020

Link: https://doi.org/10.1108/..

8

Marketing a health Brand on Facebook: Effects of reaction i..:

Lee, Yen-I ; Phua, Joe ; Wu, Tai-Yee
Health Marketing Quarterly. 37 (2020) 2 - p. 138-154 , 2020

Link: https://doi.org/10.1080/..

9

Effects of Brand Name versus Empowerment Advertising Campai..:

Kim, Taeyeon ; Phua, Joe
Journal of Interactive Advertising. 20 (2020) 2 - p. 95-110 , 2020

Link: https://doi.org/10.1080/..

10

Do Young Adults Attend to Health Warnings in the First IQOS..:

Liu, Jiaying ; Phua, Joe ; Krugman, Dean...
Nicotine & Tobacco Research. 23 (2020) 5 - p. 815-822 , 2020

Link: https://doi.org/10.1093/..

11

Connecting sponsor brands through sports competitions: an i..:

Pan, Po-Lin ; Phua, Joe
Sport, Business and Management: An International Journal. 11 (2020) 2 - p. 164-184 , 2020

Link: https://doi.org/10.1108/..

12

E-cigarette marketing on social networking sites

, In: Journal of advertising research / Advertising Research Foundation

effects on attitudes, behavioral control, intention to quit...

Phua, Joe. (2019) 2 - p. 242-254

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

13

The roles of celebrity endorsers' and consumers' vegan iden..:

Phua, Joe ; Jin, S. Venus ; Kim, Jihoon (Jay)
Journal of Marketing Communications. 26 (2019) 8 - p. 813-835 , 2019

Link: https://doi.org/10.1080/..

14

Participation in electronic cigarette-related social media ..:

Phua, Joe
Health Marketing Quarterly. 36 (2019) 4 - p. 322-336 , 2019

Link: https://doi.org/10.1080/..

15

Do human values matter for promoting brands on social media..:

Nikolinakou, Angeliki ; Phua, Joe
Journal of Consumer Behaviour. 19 (2019) 1 - p. 13-23 , 2019

Link: https://doi.org/10.1002/..