E-LIB Suche - Ergebnisse für: Pires, Guilherme D.

1

The role of consumer-consumer interaction and consumer-bran..:

Cheung, Man Lai ; Pires, Guilherme D. ; Rosenberger, Philip J...
Journal of Retailing and Consumer Services. 61 (2021) - p. 102574 , 2021

Link: https://doi.org/10.1016/..

2

Driving COBRAs: the power of social media marketing:

Cheung, Man Lai ; Pires, Guilherme D. ; Rosenberger III, Philip J..
Marketing Intelligence & Planning. 39 (2020) 3 - p. 361-376 , 2020

Link: https://doi.org/10.1108/..

3

Driving consumer–brand engagement and co-creation by brand ..:

Cheung, Man Lai ; Pires, Guilherme D. ; Rosenberger, Philip J..
Marketing Intelligence & Planning. 38 (2020) 4 - p. 523-541 , 2020

Link: https://doi.org/10.1108/..

4

A cross-cultural case study of consumers' communications ab..:

Moro, Sérgio ; Pires, Guilherme ; Rita, Paulo.
Journal of Business Research. 121 (2020) - p. 438-447 , 2020

Link: https://doi.org/10.1016/..

5

The influence of perceived social media marketing elements ..:

Cheung, Man Lai ; Pires, Guilherme ; Rosenberger, Philip J.
Asia Pacific Journal of Marketing and Logistics. 32 (2020) 3 - p. 695-720 , 2020

Link: https://doi.org/10.1108/..

6

Exploring consumer–brand engagement: a holistic framework:

Cheung, Man Lai ; Pires, Guilherme D. ; Rosenberger III, Philip J.
European Business Review. 33 (2020) 1 - p. , 2020

Link: https://doi.org/10.1108/..

7

A text mining and topic modelling perspective of ethnic mar..:

Moro, Sérgio ; Pires, Guilherme ; Rita, Paulo.
Journal of Business Research. 103 (2019) - p. 275-285 , 2019

Link: https://doi.org/10.1016/..

8

Ethnic marketing: theory, practice and entrepreneurship:

Pires, Guilherme D ; Stanton, John L , 2019

Link: https://learning.oreilly..

9

Customer satisfaction with sommelier services of upscale Ch..:

Lau, Tommy ; Cheung, Man Lai ; Pires, Guilherme D..
International Journal of Wine Business Research. 31 (2019) 4 - p. 532-554 , 2019

Link: https://doi.org/10.1108/..

10

The National Student Survey: validation in Portuguese medic..:

Martins, Maria João ; Reis Marques, Tiago ; Laíns, Inês...
Assessment & Evaluation in Higher Education. 44 (2018) 1 - p. 66-79 , 2018

Link: https://doi.org/10.1080/..

11

Using service logic to redefine exchange in terms of custom..:

Pires, Guilherme D. ; Dean, Alison ; Rehman, Muqqadas
Journal of Business Research. 68 (2015) 5 - p. 925-932 , 2015

Link: https://doi.org/10.1016/..

12

Revisiting the substantiality criterion: From ethnic market..:

Pires, Guilherme D. ; Stanton, John ; Stanton, Patricia
Journal of Business Research. 64 (2011) 9 - p. 988-996 , 2011

Link: https://doi.org/10.1016/..

13

The Interaction of Foreign Direct Investment with Electroni..:

Pires, Guilherme ; Stanton, John ; Salavrakos, Ioannis-Dionysios
Forum for Social Economics. 39 (2010) 2 - p. 127-143 , 2010

Link: https://doi.org/10.1007/..

14

The relationship marketing orientation of Hong Kong financi..:

Gordon, Tsui Luen On ; Pires, Guilherme D ; Stanton, John
Journal of Financial Services Marketing. 13 (2008) 3 - p. 193-203 , 2008

Link: https://doi.org/10.1057/..

15

The internet, consumer empowerment and marketing strategies:

Pires, Guilherme D. ; Stanton, John ; Rita, Paulo.
European Journal of Marketing. 40 (2006) 9/10 - p. 936-949 , 2006

Link: https://doi.org/10.1108/..