E-LIB Suche - Ergebnisse für: Plangger, Kirk

1

Beacons to conceptual impact:

Tronvoll, Bård ; Plangger, Kirk
AMS Review. , 2024

Link: https://doi.org/10.1007/..

2

Perceived brand transparency: A conceptualization and measu..:

Montecchi, Matteo ; Plangger, Kirk ; West, Douglas.
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

3

Principles of responsible digital implementation: Developin..:

Cheng, Zixuan Mia ; Bonetti, Francesca ; de Regt, Anouk..
Organizational Dynamics. 53 (2024) 2 - p. 101043 , 2024

Link: https://doi.org/10.1016/..

4

Marketing experts are always right…aren't they? Disentangli..:

Montecchi, Matteo ; Gvirtz, Andrés ; Plangger, Kirk..
Psychology & Marketing. 41 (2024) 7 - p. 1432-1442 , 2024

Link: https://doi.org/10.1002/..

5

Luxury is what you say: Analyzing electronic word‐of‐mouth ..:

Oc, Yusuf ; Plangger, Kirk ; Sands, Sean..
Psychology & Marketing. 40 (2023) 9 - p. 1704-1719 , 2023

Link: https://doi.org/10.1002/..

6

DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A..:

Protopapa, Ilia ; Plangger, Kirk
Marketing Education Review. 33 (2023) 1 - p. 1-6 , 2023

Link: https://doi.org/10.1080/..

7

The Impact of Voice Assistants on Effort Saving, Decision D..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Panton, George ; Cheng, Zixuan Mia ; de Regt, Anouk.. - p. 267-268 , 2023

Link: https://doi.org/10.1007/..

8

Does (customer data) size matter? Generating valuable custo..:

Plangger, Kirk ; Marder, Ben ; Montecchi, Matteo..
Psychology & Marketing. 40 (2023) 10 - p. 2016-2028 , 2023

Link: https://doi.org/10.1002/..

9

How deepfakes and artificial intelligence could reshape the..

, In: Journal of advertising research / Advertising Research Foundation

the coming reality of AI fakes and their potential impact o...

Campbell, Colin L. ; Plangger, Kirk ; Sands, Sean ; Bates, Kenneth.. (2022) 3 - p. 241-251

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

10

Buffering B2B service failure: The role of customer engagem..:

Sands, Sean ; Campbell, Colin ; Ferraro, Carla.
Industrial Marketing Management. 103 (2022) - p. 47-60 , 2022

Link: https://doi.org/10.1016/..

11

Buffer bots: The role of virtual service agents in mitigati..:

Sands, Sean ; Campbell, Colin ; Plangger, Kirk.
Psychology & Marketing. 39 (2022) 11 - p. 2039-2054 , 2022

Link: https://doi.org/10.1002/..

12

The future of digital technologies in marketing: A conceptu..:

Plangger, Kirk ; Grewal, Dhruv ; de Ruyter, Ko.
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1125-1134 , 2022

Link: https://doi.org/10.1007/..

13

Play, games and gamification: possibilities for customer lo..:

, In: Handbook of Research on Customer Loyalty,

Lam, Joey ; Robson, Karen ; Plangger, Kirk... - p. 173-188 , 2022

Link: https://doi.org/10.4337/..

14

Practice co-evolution: Collaboratively embedding artificial..:

Bonetti, Francesca ; Montecchi, Matteo ; Plangger, Kirk.
Journal of the Academy of Marketing Science. 51 (2022) 4 - p. 867-888 , 2022

Link: https://doi.org/10.1007/..

15

GIST do it! How motivational mechanisms help wearable users..:

Oc, Yusuf ; Plangger, Kirk
Computers in Human Behavior. 128 (2022) - p. 107089 , 2022

Link: https://doi.org/10.1016/..