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Poltrack, David F.
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1

The future is now 

, In: Journal of advertising research / Advertising Research Foundation
in pursuit of a more efficient and effective media strategy 
Poltrack, David F. ; Bowen, Kevin. (2011)  2 - p. 345-355
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

Television marketing 

network, local, and cable 
Poltrack, David F. ; Poltrack, David , 1983
Copies:  Zentrale:E03 a puz 522.1 7ga/373
 
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3

Measuring the long-term effects of television advertising 

, In: Journal of advertising research / Advertising Research Foundation
Nielsen-CBS study uses single-source data to reassess the "... 
Wood, Leslie ; Poltrack, David. (2015)  2 - p. 123-131
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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