E-LIB Suche - Ergebnisse für: Ponzoa, José Manuel

1

RETRACTION NOTICE: Go green in a greener world. State of th..:

Gómez, Andrés ; Ponzoa, José Manuel ; Mas, José Manuel
HUMAN REVIEW. International Humanities Review / Revista Internacional De Humanidades. 21 (2024) 2 - p. , 2024

Link: https://doi.org/10.37819..

2

Marketing retail:

Sieira Valpuesta, Manuel ; Ponzoa Casado, José Manuel , 2018

Link: https://search.ebscohost..

3

Loyalty programmes as a tourism service sales channel

, In: Tourism review

a Spanish multi-sponsor programme case study

Casado, José Manuel Ponzoa ; Lara, Pedro Reinares. (2010) 3 - p. 35-45

Copies: Zentrale:E02 z ver 910/839

4

Evaluation of cost per contact and cost per response in int..:

Reinares Lara, Pedro ; Manuel Ponzoa, Jose
Direct Marketing: An International Journal. 2 (2008) 3 - p. 159-173 , 2008

Link: https://doi.org/10.1108/..

5

Go green in a greener world: State of the Art in EU&LATAM ;..:

Gómez, Andrés ; Ponzoa, José Manuel ; Mas, José Manuel
https://journals.eagora.org/revHUMAN/article/view/4101/2480. , 2022

Link: https://journals.eagora...

6

Loyalty programmes as a tourism service sales channel: a Sp..:

Manuel Ponzoa Casado, José ; Reinares Lara, Pedro
Tourism Review. 65 (2010) 3 - p. 35-45 , 2010

Link: https://doi.org/10.1108/..

7

Utilización de las Redes Sociales como parte de las activid..:

López Sáez, Pedro ; Morales Contreras, Manuel Francisco ; Ponzoa Casado, José Manuel...
PIMCD2016. , 2018

Link: https://hdl.handle.net/2..

8

Los programas de fidelización como plataforma de venta dire..:

Ponzoa Casado, José Manuel ; Reinares Lara, Pedro
http://www.ehu.es/cuadernosdegestion/revista/index.php/numeros?a=da&y=2010&v=10&n=3&o=9. , 2010

Link: http://hdl.handle.net/10..

9

Loyalty programmes as a direct sales platform: a cardholder..:

José Manuel Ponzoa Casado ; Pedro Reinares Lara
http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros-publicados?y=2010&v=10&n=3&o=9. , 2010

Link: https://doaj.org/article..

10

EU27 and USA institutions in the digital ecosystem: Proposa..:

Ponzoa, José M. ; Gómez, Andrés ; Mas, José M.
Journal of Business Research. 154 (2023) - p. 113354 , 2023

Link: https://doi.org/10.1016/..

11

Search engine optimization: The long-term strategy of keywo..:

Erdmann, Anett ; Arilla, Ramón ; Ponzoa, José M.
Journal of Business Research. 144 (2022) - p. 650-662 , 2022

Link: https://doi.org/10.1016/..

12

Technologically empowered? perception and acceptance of AR ..:

Ponzoa, José M. ; Gómez, Andrés ; Villaverde, Silvia.
Technological Forecasting and Social Change. 173 (2021) - p. 121166 , 2021

Link: https://doi.org/10.1016/..

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E-Commerce Customer Attraction: Digital Marketing Technique..:

Ponzoa, José M. ; Erdmann, Anett
Journal of Promotion Management. 27 (2021) 5 - p. 697-715 , 2021

Link: https://doi.org/10.1080/..

14

Digital inbound marketing: Measuring the economic performan..:

Erdmann, Anett ; Ponzoa, José M.
Technological Forecasting and Social Change. 162 (2021) - p. 120373 , 2021

Link: https://doi.org/10.1016/..

15

The information impact of network media, the psychological ..:

Xie, Xuefang ; Zang, Zhipeng ; Ponzoa, José M.
Journal of Innovation & Knowledge. 5 (2020) 4 - p. 297-305 , 2020

Link: https://doi.org/10.1016/..