Poor, Morgan
25  results:
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1

Affective debiasing: Focusing on emotion during consumption..:

Poor, Morgan ; Isaac, Mathew S.
Journal of Behavioral Decision Making.  36 (2023)  5 - p. , 2023
 
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2

The efficacy of green package cues for mainstream versus ni.. 

, In: Journal of advertising research / Advertising Research Foundation
how mainstream green brands can suffer at the shelf 
Wood, Stacy ; Robinson, Stefanie ; Poor, Morgan. (2018)  2 - p. 165-176
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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5

The sleeper framing effect: The influence of frame valence ..:

Isaac, Mathew S. ; Poor, Morgan
Journal of Consumer Psychology.  26 (2016)  1 - p. 53-65 , 2016
 
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6

How consumer-generated images shape important consumption o..:

Coary, Sean ; Poor, Morgan
Journal of Consumer Marketing.  33 (2016)  1 - p. 1-8 , 2016
 
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8

The sleeper framing effect: The influence of frame valence ..:

Isaac, Mathew S. ; Poor, Morgan
Journal of Consumer Psychology.  26 (2015)  1 - p. 53-65 , 2015
 
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9

A Content Analysis of Food References in Television Program..:

Roseman, Mary G. ; Poor, Morgan ; Stephenson, Tammy J.
Journal of Nutrition Education and Behavior.  46 (2014)  1 - p. 20-25 , 2014
 
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10

How images of other consumers influence subsequent taste pe..:

, In: Journal of marketing / American Marketing Association
Poor, Morgan ; Duhachek, Adam ; Krishnan, H. Shanker. (2013)  6 - p. 124-139
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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