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Popovich, Deidre L.
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1

How To Treat Missing Data In Survey Research:

Popovich, Deidre
Journal of Marketing Theory and Practice.  , 2024
Link: https://doi.org/10.1080/..
 
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2

The Impact of Cultural Health Capital on Market Choice Alon..:

Amaro, Emilia ; Rodriguez, Jordan ; Jackson, Deziree...
Journal of Racial and Ethnic Health Disparities.  11 (2023)  2 - p. 1139-1151 , 2023
Link: https://doi.org/10.1007/..
 
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3

When Big Is Less than Small: Why dominant brands lack authe..:

Wallach, Karen Anne ; Popovich, Deidre
Journal of Business Research.  158 (2023)  - p. 113694 , 2023
Link: https://doi.org/10.1016/..
 
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4

Examining legislation and trends in healthcare pricing: A r..:

Popovich, Deidre ; Frias, Kellilynn M.
Journal of Consumer Affairs.  57 (2023)  3 - p. 1453-1481 , 2023
Link: https://doi.org/10.1111/..
 
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5

How to calculate, use, and report variance explained effect..:

Iacobucci, Dawn ; Popovich, Deidre L. ; Moon, Sangkil.
Journal of Consumer Psychology.  33 (2022)  1 - p. 45-61 , 2022
Link: https://doi.org/10.1002/..
 
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6

Cause Beneficial or Cause Exploitative? Using Joint Motives..:

Wallach, Karen Anne ; Popovich, Deidre
Journal of Public Policy & Marketing.  42 (2022)  2 - p. 187-202 , 2022
Link: https://doi.org/10.1177/..
 
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7

Intermediate Choice Lists: How Product Attributes Influence..:

Popovich, Deidre ; Hamilton, Ryan
Journal of Retailing.  97 (2021)  2 - p. 251-266 , 2021
Link: https://doi.org/10.1016/..
 
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8

Are hospital ratings systems transparent? An examination of..:

Popovich, Deidre L. ; Vogus, Timothy J. ; Iacobucci, Dawn.
Health Marketing Quarterly.  37 (2020)  1 - p. 41-57 , 2020
Link: https://doi.org/10.1080/..
 
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9

Perceived Market Risk in New Ventures: A Study of Early-Pha..:

Frias, Kellilynn M. ; Popovich, Deidre L. ; Duhan, Dale F..
Journal of Macromarketing.  40 (2020)  3 - p. 339-354 , 2020
Link: https://doi.org/10.1177/..
 
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10

ASSESSING THE PERCEIVED EFFECTIVENESS OF A MARKETING RESEAR..:

Popovich, Deidre ; Brooks-Hurst, Erika
Marketing Education Review.  29 (2019)  3 - p. 164-181 , 2019
Link: https://doi.org/10.1080/..
 
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11

An experiential approach to teaching mixed methods research:

Frias, Kellilynn M. ; Popovich, Deidre
Journal of Education for Business.  95 (2019)  3 - p. 193-205 , 2019
Link: https://doi.org/10.1080/..
 
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12

Confidence Intervals for Assessing Sizes of Social Network ..:

Iacobucci, Dawn ; McBride, Rebecca ; Popovich, Deidre L..
Social Networking.  7 (2018)  4 - p. 220-242 , 2018
Link: https://doi.org/10.4236/..
 
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13

In Social Network Analysis, Which Centrality Index Should I..:

Iacobucci, Dawn ; Popovich, Deidre ; Rouziou, Maria.
Journal of Methods and Measurement in the Social Sciences.  8 (2018)  2 - p. , 2018
Link: https://doi.org/10.2458/..
 
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14

Behavioral and Lifestyle Influences on Reported Calorie Int..:

Popovich, Deidre
Popovich, Deidre (2017), "Behavioral and Lifestyle Influences on Reported Calorie Intake: A Latent Class Model," Journal of Consumer Marketing, 34 (3), 214-225.doi:10.1108/JCM-06-2016-1849.  , 2017
Link: https://ssrn.com/abstrac..
 
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15

Eigenvector Centrality: Illustrations Supporting the Utilit..:

Iacobucci, Dawn ; McBride, Rebecca ; Popovich, Deidre L.
Journal of Social Structure.  18 (2017)  1 - p. 1-23 , 2017
Link: https://doi.org/10.21307..
 
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