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Porto, Rafael Barreiros
172
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Online (172)
Mediatypes
Articles (Online) (68)
Bookchapter (Online) (2)
OpenAccess-fulltext (102)
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english (75)
portuguese (56)
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1
What Is Next for Consumer-Based Brand Equity in Digital Bra..:
Enes, Yuri de Souza Odaguiri
;
Demo, Gisela
;
Porto, Rafael Barreiros
.
Sustainability. 16 (2024) 13 - p. 5412 , 2024
Link:
https://doi.org/10.3390/..
?
2
Concrete vs. abstract: the impact of visual content typolog..:
Limongi, Ricardo
;
Pimenta, Daiana Paula
;
Silva, André Luiz Barbosa da
..
ReMark - Revista Brasileira de Marketing. 23 (2024) 2 - p. 452-515 , 2024
Link:
https://doi.org/10.5585/..
?
3
How Can Innovation Systems be Sustainable? An Approach for ..:
, In:
Information Systems; Lecture Notes in Business Information Processing
,
Fidelis, Rafael Antunes
;
dos Santos, Antonio Carlos
;
de Souza Bermejo, Paulo Henrique
.. - p. 248-265 , 2024
Link:
https://doi.org/10.1007/..
?
4
Adoption of Policies on Diversity, Equity, Inclusion, and A..:
Godoy, Kler Heloysa de
;
Rafael, Simone Lima Lopes
;
Garrido, Ivan Lapuente
.
BAR - Brazilian Administration Review. 20 (2023) 2 - p. , 2023
Link:
https://doi.org/10.1590/..
?
5
EXPULSÃO E POLÊMICA! A GESTÃO DE CRISE DE UMA PARTICIPANTE ..:
Limongi, Ricardo
;
Spindola, Ludimila Silvânia
;
Porto, Rafael Barreiros
.
Revista Alcance. 29 (2023) 3(Set/Dez) - p. 281-294 , 2023
Link:
https://doi.org/10.14210..
?
6
Influenciadoras de estilo de vida na mídia social: quais co..:
Baran, Marcella Turon
;
Porto, Rafael Barreiros
ReMark - Revista Brasileira de Marketing. 22 (2023) 5 - p. 2133-2183 , 2023
Link:
https://doi.org/10.5585/..
?
7
The marketing‐finance interface and national well‐being: An..:
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
Managerial and Decision Economics. 43 (2022) 7 - p. 2941-2954 , 2022
Link:
https://doi.org/10.1002/..
?
8
Marketing eleitoral na perspectiva da psicologia comportame..:
Porto, Rafael Barreiros
;
Moura, Alcino Franco de
;
Aragão, Lívia Maia
.
ReMark - Revista Brasileira de Marketing. 20 (2021) 4 - p. 422-454 , 2021
Link:
https://doi.org/10.5585/..
?
9
Boca-a-boca eletrônico versus força da marca: efeitos na de..:
Porto, Rafael Barreiros
;
Watanabe, Eluiza Alberto de Morais
;
Barrozo, Mariana Matos Araújo
.
International Journal of Professional Business Review. 7 (2021) 1 - p. e0250 , 2021
Link:
https://doi.org/10.26668..
?
10
Desempenho Mercadológico no Mercado de Alta Tecnologia: Uma..:
Goulart, Gislayne da Silva
;
Weber, Alessandra Ferrari
;
Porto, Rafael Barreiros
Internext. 15 (2020) 1 - p. 37-52 , 2020
Link:
https://doi.org/10.18568..
?
11
Preditores da correspondência intenção-compra e dos níveis ..:
Almeida, Marcos Inácio Severo de
;
Coelho, Ricardo Limongi França
;
Porto, Rafael Barreiros
.
Revista Brasileira de Marketing. 19 (2020) 4 - p. 738-761 , 2020
Link:
https://doi.org/10.5585/..
?
12
How marketing balances the battle between premium and regul..:
Almeida, Marcos Inácio Severo de
;
Porto, Rafael Barreiros
;
Coelho, Ricardo Limongi França
International Journal of Emerging Markets. 15 (2020) 6 - p. 1265-1286 , 2020
Link:
https://doi.org/10.1108/..
?
13
Marketing firm performance: When does marketing lead to fin..:
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
Managerial and Decision Economics. 41 (2019) 2 - p. 191-202 , 2019
Link:
https://doi.org/10.1002/..
?
14
The Marketing Firm as a Metacontingency:Revealing the Mutua..:
Porto, Rafael Barreiros
;
Robert Foxall, Gordon
Journal of Organizational Behavior Management. 39 (2019) 3-4 - p. 115-144 , 2019
Link:
https://doi.org/10.1080/..
?
15
Consumer-based brand equity: benchmarking the perceived per..:
Porto, Rafael Barreiros
Revista Brasileira de Marketing. 18 (2019) 4 - p. 51-74 , 2019
Link:
https://doi.org/10.5585/..
1-15