E-LIB Suche - Ergebnisse für: Prendergast, Gerard

1

Marketing experts are always right…aren't they? Disentangli..:

Montecchi, Matteo ; Gvirtz, Andrés ; Plangger, Kirk..
Psychology & Marketing. 41 (2024) 7 - p. 1432-1442 , 2024

2

How men interpret women's luxury brand signals:

Lai, Sin Man ; Prendergast, Gerard
Journal of Fashion Marketing and Management: An International Journal. 23 (2019) 2 - p. 209-223 , 2019

Link: https://doi.org/10.1108/..

3

When Marketing Dare Not Speak Its Name: Understanding Marke..:

Lee, Melanie W. Y. ; Chan, Allan K. K. ; Prendergast, Gerard
Journal of Nonprofit & Public Sector Marketing. 32 (2019) 3 - p. 312-337 , 2019

Link: https://doi.org/10.1080/..

4

Arts Sponsorship Versus Sports Sponsorship: Which Is Better..:

Toscani, Giulio ; Prendergast, Gerard
Journal of Nonprofit & Public Sector Marketing. 31 (2018) 4 - p. 428-450 , 2018

Link: https://doi.org/10.1080/..

5

Sponsees: the silent side of sponsorship research:

Toscani, Giulio ; Prendergast, Gerard
Marketing Intelligence & Planning. 36 (2018) 3 - p. 396-408 , 2018

Link: https://doi.org/10.1108/..

6

Trust in online recommendations: an evolutionary psychology..:

Prendergast, Gerard ; Paliwal, Aishwarya ; Chan, Kelvyn Ka Fuk
International Journal of Advertising. 37 (2016) 2 - p. 199-216 , 2016

Link: https://doi.org/10.1080/..

7

Using an expanded Theory of Planned Behavior to predict ado..:

Chan, Kara ; Prendergast, Gerard ; Ng, Yu-Leung
Journal of International Consumer Marketing. 28 (2016) 1 - p. 16-27 , 2016

Link: https://doi.org/10.1080/..

8

Should Different Marketing Communication Strategies Be Used..:

Chan, Kara ; Ng, Yu-Leung ; Prendergast, Gerard
Health Marketing Quarterly. 31 (2014) 4 - p. 339-352 , 2014

Link: https://doi.org/10.1080/..

9

Surprisingly complex life: Sue Leung's story:

Prendergast, Gerard ; Ma, Savini ; Tsui Yan Ming, Elizabeth
Asia-Pacific Psychiatry. 7 (2014) 2 - p. 190-196 , 2014

Link: https://doi.org/10.1111/..

10

An evolutionary explanation for shopping behavior:

Prendergast, Gerard ; Ching Lam, Choi
Journal of Consumer Marketing. 30 (2013) 4 - p. 366-370 , 2013

Link: https://doi.org/10.1108/..

11

Rational and irrational influences on lucky draw participat..:

Prendergast, Gerard ; Thompson, Edmund R.
International Journal of Advertising. 32 (2013) 1 - p. 85-100 , 2013

Link: https://doi.org/10.2501/..

12

Antecedents to Advertising Avoidance in China:

Prendergast, Gerard ; Cheung, Wah-Leung ; West, Douglas
Journal of Current Issues & Research in Advertising. 32 (2010) 2 - p. 87-100 , 2010

Link: https://doi.org/10.1080/..

13

The Role of Socializing Agents in Communicating Healthy Eat..:

Chan, Kara ; Prendergast, Gerard ; Grønhøj, Alice.
Journal of International Consumer Marketing. 23 (2010) 1 - p. 59-74 , 2010

Link: https://doi.org/10.1080/..

14

Online word of mouth and consumer purchase intentions:

Prendergast, Gerard ; Ko, David ; Siu Yin, V. Yuen
International Journal of Advertising. 29 (2010) 5 - p. 687-708 , 2010

Link: https://doi.org/10.2501/..

15

Communicating healthy eating to adolescents:

Chan, Kara ; Prendergast, Gerard ; Grønhøj, Alice.
Journal of Consumer Marketing. 26 (2009) 1 - p. 6-14 , 2009

Link: https://doi.org/10.1108/..