Priester, Joseph
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2

Brand attachment and brand attitude strength 

, In: Journal of marketing / American Marketing Association
conceptual and empirical differentiation of two critical br... 
Priester, Joseph ; Iacobucci, Dawn ; Park, C. Whan... (2010)  6 - p. 1-17
Copies:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Brand attachment and a strategic brand exemplar:

, In: Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
Park, C. Whan ; Priester, Joseph. (2008)  - p. 3-17
Copies:  BB WiWi: 11a bwl 485/343
 
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The Conceptualization and Measure of Creativity: Implicatio..:

, In: Review of Marketing Research; Continuing to Broaden the Marketing Concept,
 
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Exploring the psychological processes underlying interperso..:

Donovan, Leigh Anne Novak ; Priester, Joseph R.
Journal of Experimental Social Psychology.  71 (2017)  - p. 16-30 , 2017
 
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12

A research dialogue on mindsets:

Priester, Joseph R. ; Petty, Richard E.
Journal of Consumer Psychology.  26 (2016)  1 - p. 125-126 , 2016
 
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A research dialogue on mindsets:

Priester, Joseph R. ; Petty, Richard E.
Journal of Consumer Psychology.  26 (2015)  1 - p. 125-126 , 2015
 
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Research Dialogue introduction:

Priester, Joseph R. ; Petty, Richard E.
Journal of Consumer Psychology.  23 (2013)  4 - p. 526-527 , 2013
 
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