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Journal of marketing / American Marketing Association
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Brand attachment and brand attitude strength
, In:conceptual and empirical differentiation of two critical br...
Copies:
Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
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Brand attachment and a strategic brand exemplar:
, In:Copies:
BB WiWi: 11a bwl 485/343
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Review of Marketing Research; Continuing to Broaden the Marketing Concept ,
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