E-LIB Suche - Ergebnisse für: Puccinelli, Nancy

1

Meta-analysis: integrating accumulated knowledge:

Grewal, Dhruv ; Puccinelli, Nancy ; Monroe, Kent B.
Journal of the Academy of Marketing Science. 46 (2017) 1 - p. 9-30 , 2017

Link: https://doi.org/10.1007/..

2

Retailer Marketing Communications in the Digital Age: Getti..:

Villanova, Daniel ; Bodapati, Anand V. ; Puccinelli, Nancy M....
Journal of Retailing. 97 (2021) 1 - p. 116-132 , 2021

Link: https://doi.org/10.1016/..

3

How in-store retail and service atmosphere create customer ..:

, In: Handbook of Research on Customer Engagement,

Schweiger, Elisa B. ; Roggeveen, Anne L. ; Grewal, Dhruv. , 2019

Link: https://doi.org/10.4337/..

4

List of Contributors:

, In: Neuroergonomics,

Agbangla, Nounagnon F. ; Agrali, Atahan ; Albinet, Cédric T.... - p. xxi-xxvi , 2019

Link: https://doi.org/10.1016/..

5

Using Neural Correlates for Enhancing Customer Experience T..:

, In: Neuroergonomics,

Suri, Rajneesh ; Puccinelli, Nancy M. ; Grewal, Dhruv... - p. 285-286 , 2018

Link: https://doi.org/10.1016/..

6

Consumers' response to commercials

, In: Journal of marketing / American Marketing Association

when the energy level in the commercial conflicts with the ...

Puccinelli, Nancy M. ; Wilcox, Keith. (2015) 2 - p. 1-18

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

7

Consumers' Response to Commercials: When the Energy Level i..:

Puccinelli, Nancy M. ; Wilcox, Keith ; Grewal, Dhruv
Journal of Marketing. 79 (2015) 2 - p. 1-18 , 2015

Link: https://doi.org/10.1509/..

8

Consumers' Response to Commercials: When the Energy Level i..:

Puccinelli, Nancy M. ; Wilcox, Keith ; Grewal, Dhruv
Journal of Marketing. 79 (2015) 2 - p. 1-18 , 2015

Link: https://www.jstor.org/st..

9

Retail Atmospherics and In‐Store Nonverbal Cues: An Introdu..:

Grewal, Dhruv ; Roggeveen, Anne L. ; Puccinelli, Nancy M..
Psychology & Marketing. 31 (2014) 7 - p. 469-471 , 2014

Link: https://doi.org/10.1002/..

10

Store Atmospherics: A Multisensory Perspective:

Spence, Charles ; Puccinelli, Nancy M. ; Grewal, Dhruv.
Psychology & Marketing. 31 (2014) 7 - p. 472-488 , 2014

Link: https://doi.org/10.1002/..

11

Regulatory fit: A meta-analytic synthesis:

Motyka, Scott ; Grewal, Dhruv ; Puccinelli, Nancy M....
Journal of Consumer Psychology. 24 (2014) 3 - p. 394-410 , 2014

Link: https://www.jstor.org/st..

12

Regulatory fit: A meta‐analytic synthesis:

Motyka, Scott ; Grewal, Dhruv ; Puccinelli, Nancy M....
Journal of Consumer Psychology. 24 (2013) 3 - p. 394-410 , 2013

Link: https://doi.org/10.1016/..

13

Are Men Seduced by Red? The Effect of Red Versus Black Pric..:

Puccinelli, Nancy M. ; Chandrashekaran, Rajesh ; Grewal, Dhruv.
Journal of Retailing. 89 (2013) 2 - p. 115-125 , 2013

Link: https://doi.org/10.1016/..

14

The value of knowing what customers really want: The impact..:

Puccinelli, Nancy M. ; Andrzejewski, Susan A. ; Markos, Ereni..
Journal of Marketing Management. 29 (2013) 3-4 - p. 356-373 , 2013

Link: https://doi.org/10.1080/..

15

The brain as substitute for strategic organization:

Powell, Thomas C. ; Puccinelli, Nancy M.
Strategic Organization. 10 (2012) 3 - p. 207-214 , 2012

Link: https://doi.org/10.1177/..