Purohit, Sonal
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1

International business entry modes and consumer ethnocentri..:

Bose, Tarun Kanti ; Chew, Tze Cheng ; Purohit, Sonal.
Thunderbird International Business Review.  66 (2024)  3 - p. 233-249 , 2024
 
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2

Pedagogical innovations in management education in the 21ST..:

Purohit, Sonal ; Dutt, Ashutosh
The International Journal of Management Education.  22 (2024)  2 - p. 100976 , 2024
 
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3

Sustainable Social Enterprise Built by Empowering Women Art..:

Purohit, Sonal ; Gupta, Seema
Asian Journal of Management Cases.  20 (2023)  2 - p. 157-173 , 2023
 
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6

Examining the role of consumer motivations to use voice ass..:

Kautish, Pradeep ; Purohit, Sonal ; Filieri, Raffaele.
Technological Forecasting and Social Change.  190 (2023)  - p. 122407 , 2023
 
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9

Psychological comfort in service relationships: A mixed-met..:

Radia, Karan Nilesh ; Purohit, Sonal ; Desai, Shachi.
Journal of Retailing and Consumer Services.  64 (2022)  - p. 102824 , 2022
 
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11

The Social Influence in Celebrity Endorsed Promotions: Revi..:

Purohit, Sonal ; Arora, Nilesh
Journal of Promotion Management.  28 (2022)  8 - p. 1257-1279 , 2022
 
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12

Digital Value Innovation and Strategic Management Practices..:

, In: Cases on Digital Strategies and Management Issues in Modern Organizations; Advances in Business Strategy and Competitive Advantage,
 
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14

Rethinking the bottom of the pyramid: Towards a new marketi..:

Purohit, Sonal ; Paul, Justin ; Mishra, Rikee
Journal of Retailing and Consumer Services.  58 (2021)  - p. 102275 , 2021
 
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15

COVID-19: the economic collapse in India:

Arora, Rakhi ; Purohit, Sonal ; Agarwal, Shikha
Journal of Enterprise and Development.  3 (2021)  2 - p. 71-80 , 2021
 
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