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Purohit, Sonal
38
results:
Search for persons
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Format
Online (38)
Mediatypes
Articles (Online) (23)
Bookchapter (Online) (2)
OpenAccess-fulltext (13)
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english (32)
Sorted by: Relevance
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?
1
International business entry modes and consumer ethnocentri..:
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
.
Thunderbird International Business Review. 66 (2024) 3 - p. 233-249 , 2024
Link:
https://doi.org/10.1002/..
?
2
Pedagogical innovations in management education in the 21ST..:
Purohit, Sonal
;
Dutt, Ashutosh
The International Journal of Management Education. 22 (2024) 2 - p. 100976 , 2024
Link:
https://doi.org/10.1016/..
?
3
Sustainable Social Enterprise Built by Empowering Women Art..:
Purohit, Sonal
;
Gupta, Seema
Asian Journal of Management Cases. 20 (2023) 2 - p. 157-173 , 2023
Link:
https://doi.org/10.1177/..
?
4
Masstige consumption, brand happiness, and brand advocacy: ..:
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
International Journal of Consumer Studies. 48 (2023) 1 - p. , 2023
Link:
https://doi.org/10.1111/..
?
5
The effect of customers' brand experience on brand evangeli..:
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
.
Tourism Management Perspectives. 46 (2023) - p. 101092 , 2023
Link:
https://doi.org/10.1016/..
?
6
Examining the role of consumer motivations to use voice ass..:
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
.
Technological Forecasting and Social Change. 190 (2023) - p. 122407 , 2023
Link:
https://doi.org/10.1016/..
?
7
The bright side of online consumer behavior: Continuance in..:
Purohit, Sonal
;
Arora, Rakhi
;
Paul, Justin
Journal of Consumer Behaviour. 21 (2022) 3 - p. 523-542 , 2022
Link:
https://doi.org/10.1002/..
?
8
Conceptualizing masstige buying behavior: A mixed-method ap..:
Purohit, Sonal
;
Radia, Karan Nilesh
Journal of Business Research. 142 (2022) - p. 886-898 , 2022
Link:
https://doi.org/10.1016/..
?
9
Psychological comfort in service relationships: A mixed-met..:
Radia, Karan Nilesh
;
Purohit, Sonal
;
Desai, Shachi
.
Journal of Retailing and Consumer Services. 64 (2022) - p. 102824 , 2022
Link:
https://doi.org/10.1016/..
?
10
Airbnb Experiences: Travelers' Purchase Behavior and Word-o..:
Purohit, Sonal
;
Arora, Rakhi
;
Nunkoo, Robin
..
Journal of Travel Research. 62 (2022) 7 - p. 1569-1587 , 2022
Link:
https://doi.org/10.1177/..
?
11
The Social Influence in Celebrity Endorsed Promotions: Revi..:
Purohit, Sonal
;
Arora, Nilesh
Journal of Promotion Management. 28 (2022) 8 - p. 1257-1279 , 2022
Link:
https://doi.org/10.1080/..
?
12
Digital Value Innovation and Strategic Management Practices..:
, In:
Cases on Digital Strategies and Management Issues in Modern Organizations; Advances in Business Strategy and Competitive Advantage
,
Chaturvedi, Shakti
;
Verma, Meenakshi
;
Purohit, Sonal
. - p. 51-76 , 2021
Link:
https://doi.org/10.4018/..
?
13
Effective Teaching Practices for Success During COVID 19 Pa..:
Chaturvedi, Shakti
;
Purohit, Sonal
;
Verma, Meenakshi
Frontiers in Education. 6 (2021) - p. , 2021
Link:
https://doi.org/10.3389/..
?
14
Rethinking the bottom of the pyramid: Towards a new marketi..:
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
Journal of Retailing and Consumer Services. 58 (2021) - p. 102275 , 2021
Link:
https://doi.org/10.1016/..
?
15
COVID-19: the economic collapse in India:
Arora, Rakhi
;
Purohit, Sonal
;
Agarwal, Shikha
Journal of Enterprise and Development. 3 (2021) 2 - p. 71-80 , 2021
Link:
https://doi.org/10.20414..
1-15