E-LIB Suche - Ergebnisse für: Quester, Pascale G.

1

How much firms "give" to CSR vs how much they "gain" from i..:

Tarabashkina, Liudmila ; Quester, Pascale G. ; Tarabashkina, Olga
European Journal of Marketing. 54 (2020) 8 - p. 1987-2012 , 2020

Link: https://doi.org/10.1108/..

2

"Set yourself free!" Exploring help-seeking motives in at-r..:

De Vos, Svetlana ; Ilicic, Jasmina ; Quester, Pascale G..
European Journal of Marketing. 55 (2020) 4 - p. 1203-1226 , 2020

Link: https://doi.org/10.1108/..

3

Advertisement typicality

, In: Journal of advertising research / Advertising Research Foundation

a longitudinal experiment : can sponsors transfer the image...

Mazodier, Marc ; Corsi, Armando Maria ; Quester, Pascale G.. (2018) 3 - p. 268-281

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

4

Children and energy-dense foods – parents, peers, acceptabi..:

Tarabashkina, Liudmila ; Quester, Pascale G. ; Crouch, Roberta
European Journal of Marketing. 51 (2017) 9/10 - p. 1669-1694 , 2017

Link: https://doi.org/10.1108/..

5

Making a difference through marketing: a quest for diverse ..:

Quester, Pascale G ; Plewa, Carolin ; Conduit, Jodie , 2016

Link: https://search.ebscohost..

6

Which sport sponsorships most impact sponsor CSR image?:

Plewa, Carolin ; Carrillat, François Anthony ; Mazodier, Marc.
European Journal of Marketing. 50 (2016) 5/6 - p. 796-815 , 2016

Link: https://doi.org/10.1108/..

7

How does brand innovativeness affect brand loyalty?:

Pappu, Ravi ; Quester, Pascale G.
European Journal of Marketing. 50 (2016) 1/2 - p. 2-28 , 2016

Link: https://doi.org/10.1108/..

8

The Impact of Corporate Volunteering on CSR Image: A Consum..:

Plewa, Carolin ; Conduit, Jodie ; Quester, Pascale G..
Journal of Business Ethics. 127 (2015) 3 - p. 643-659 , 2015

Link: http://www.jstor.org/sta..

9

The Impact of Corporate Volunteering on CSR Image: A Consum..:

Plewa, Carolin ; Conduit, Jodie ; Quester, Pascale G..
Journal of Business Ethics. 127 (2014) 3 - p. 643-659 , 2014

Link: https://doi.org/10.1007/..

10

Determinants of export success in professional business ser..:

Lu, Vinh Nhat ; Quester, Pascale G. ; Medlin, Christopher J..
The Service Industries Journal. 32 (2012) 10 - p. 1637-1652 , 2012

Link: https://doi.org/10.1080/..

11

Smokers' recall of Australian graphic cigarette packet warn..:

Miller, Caroline L ; Quester, Pascale G ; Hill, David J.
BMC Public Health. 11 (2011) 1 - p. , 2011

Link: https://doi.org/10.1186/..

12

Sponsorship and CSR: is there a link? A conceptual framewor:

Plewa, Carolin ; Quester, Pascale G
International Journal of Sports Marketing and Sponsorship. 12 (2011) 4 - p. 22-38 , 2011

Link: https://doi.org/10.1108/..

13

Club Med: coping with corporate brand evolution:

Quester, Pascale G. ; Fleck, Nathalie
Journal of Product & Brand Management. 19 (2010) 2 - p. 94-102 , 2010

Link: https://doi.org/10.1108/..

14

Authentic subcultural membership: Antecedents and consequen..:

Beverland, Michael B. ; Farrelly, Francis ; Quester, Pascale G.
Psychology & Marketing. 27 (2010) 7 - p. 698-716 , 2010

Link: https://doi.org/10.1002/..

15

A value-based perspective of market orientation and custome..:

Chen, Shu-Ching ; Quester, Pascale G.
Journal of Retailing and Consumer Services. 16 (2009) 3 - p. 197-206 , 2009

Link: https://doi.org/10.1016/..