Raghunathan, Rajagopal
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9

Information Valuation and Confirmation Bias in Virtual Comm..:

Park, JaeHong ; Konana, Prabhudev ; Gu, Bin..
Information Systems Research.  24 (2013)  4 - p. 1050-1067 , 2013
 
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10

The repetition-break plot structure makes effective televis..:

, In: Journal of marketing / American Marketing Association
Loewenstein, Jeffrey ; Raghunathan, Rajagopal. (2011)  5 - p. 105-119
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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13

The sustainability liability 

, In: Journal of marketing / American Marketing Association
potential negative effects of ethicality on product prefere... 
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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