E-LIB Suche - Ergebnisse für: Ranfagni, Silvia

1

Digital Transformation for Fashion and Luxury Brands: Theor..:

Ozuem, Wilson ; Ranfagni, Silvia ; Willis, Michelle - 1st ed. 2024 . , 2024

Link: https://doi.org/10.1007/..

2

Ethical Consumption and Self-authenticity in a Second-hand ..:

, In: Digital Transformation for Fashion and Luxury Brands,

Faraoni, Monica ; Ranfagni, Silvia - p. 359-381 , 2024

Link: https://doi.org/10.1007/..

3

Exploring the relationship between chatbots, service failur..:

Ozuem, Wilson ; Ranfagni, Silvia ; Willis, Michelle..
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

4

Demystification and Actualisation of Data Saturation in Qua..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
International Journal of Qualitative Methods. 23 (2024) - p. , 2024

Link: https://doi.org/10.1177/..

5

The conceptualization of enablers and constraints of in‐sto..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
Psychology & Marketing. 41 (2024) 5 - p. 1060-1081 , 2024

Link: https://doi.org/10.1002/..

6

A Step-by-Step Process of Thematic Analysis to Develop a Co..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
International Journal of Qualitative Methods. 22 (2023) - p. , 2023

Link: https://doi.org/10.1177/..

7

Correction to: Understanding the process of meanings, mater..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
Electronic Markets. 33 (2023) 1 - p. , 2023

Link: https://doi.org/10.1007/..

8

Managing creativity in the age of data-driven marketing com..

, In: Journal of advertising research / Advertising Research Foundation

a model for agencies to improve their distribution and valu...

Kallevig, Annette ; Ranfagni, Silvia ; Ozuem, Wilson... (2022) 4 - p. 301-320

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

9

An online research approach for a dual perspective analysis..:

Ranfagni, Silvia ; Milanesi, Matilde ; Guercini, Simone
International Review on Public and Nonprofit Marketing. 20 (2022) 1 - p. 149-167 , 2022

Link: https://doi.org/10.1007/..

10

Cultural-based authenticity and luxury as a bridge to cultu..:

, In: The Rise of Positive Luxury,

Ranfagni, Silvia - p. 61-78 , 2022

Link: https://doi.org/10.4324/..

11

Luxury and Sustainability: Technological Pathways and Poten..:

Ranfagni, Silvia ; Ozuem, Wilson
Sustainability. 14 (2022) 9 - p. 5209 , 2022

Link: https://doi.org/10.3390/..

12

Understanding the process of meanings, materials, and compe..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
Electronic Markets. 32 (2022) 4 - p. 2445-2469 , 2022

Link: https://doi.org/10.1007/..

13

Leveraging EWOM on Service Failure Recovery Strategy: An In..:

, In: The Art of Digital Marketing for Fashion and Luxury Brands,

Ranfagni, Silvia ; Ozuem, Wilson - p. 397-422 , 2021

Link: https://doi.org/10.1007/..

14

The Art of Digital Marketing for Fashion and Luxury Brands:..:

Ozuem, Wilson ; Ranfagni, Silvia - 1st ed. 2021 . , 2021

Link: https://doi.org/10.1007/..

15

Family firms between territory and internationalization: an..:

Ranfagni, Silvia ; Runfola, Andrea ; Sarti, Daria
Entrepreneurship & Regional Development. 33 (2021) 7-8 - p. 555-579 , 2021

Link: https://doi.org/10.1080/..