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1

Developing Advertising Literacy Strategies Aligned with Leg..:

, In: Advertising Literacy for Young Audiences in the Digital Age,

Rangel-Pérez, Celia ; Vázquez Rodríguez, Lucía Gloria ; Núñez-Gómez, Patricia - p. 145-162 , 2024

Link: https://doi.org/10.1007/..

2

A strategic sustainability model for global luxury companie..:

Rangel-Pérez, Celia ; López, Belen ; Fernández, Manuel
International Entrepreneurship and Management Journal. , 2024

Link: https://doi.org/10.1007/..

3

Study on the strategic influence of corporate social respon..:

Rangel-Pérez, Celia ; Fernández, Manuel ; López, Belén
Journal of Open Innovation: Technology, Market, and Complexity. 9 (2023) 1 - p. 100029 , 2023

Link: https://doi.org/10.1016/..

4

Sustainable strategies in the luxury business to increase e..:

López, Belén ; Rangel-Pérez, Celia ; Fernández, Manuel
Journal of Business Research. 157 (2023) - p. 113607 , 2023

Link: https://doi.org/10.1016/..

5

How Branded Content is Strategically Transforming the Use o..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape,

Rangel-Pérez, Celia ; Carretero, María José - p. 299-318 , 2022

Link: https://doi.org/10.4018/..

6

The Strategic Transfer of Intangible Assets via Twitter by ..:

Rangel-Perez, Celia ; Miquel-Segarra, Susana ; Musico-Nombella, Daniela
Romanian Journal of Communication and Public Relations. 24 (2022) 2 - p. 7-22 , 2022

Link: https://doi.org/10.21018..

7

The Massive Implementation of ICT in Universities and Its I..:

Rangel-Pérez, Celia ; Gato-Bermúdez, María-José ; Musicco-Nombela, Daniela.
Sustainability. 13 (2021) 22 - p. 12871 , 2021

Link: https://doi.org/10.3390/..

8

Análisis del uso de Twitter como plataforma estratégica de ..:

Miquel-Segarra, Susana ; Rangel Pérez, Celia ; Monfort, Abel
Revista de Comunicación. 22 (2023) 1 - p. , 2023

Link: https://doi.org/10.26441..

9

Honesty or Fakery? Feminism as a strategic focus for brands..:

López Vázquez, Belén ; Rangel-Pérez, Celia
https://revistas.ucm.es/index.php/HICS/article/view/82794/4564456561862. , 2022

Link: https://revistas.ucm.es/..

10

The Strategic Transfer of Intangible Assets via Twitter by ..:

Rangel-Perez, Celia ; Miquel-Segarra, Susana ; Musicco Nombela, Daniela
https://journalofcommunication.ro/index.php/journalofcommunication/article/view/341. , 2022

Link: https://hdl.handle.net/1..

11

Thematic dis/connection of Ibex35 companies to generate dia..:

Rangel-Pérez, Celia ; Monfort, Abel ; Miquel Segarra, Susana
Communication & Society, 35(2), 169-183. , 2022

Link: http://hdl.handle.net/10..

12

Cómo la publicidad está cambiando la forma de crear engagem..:

Carretero Velasco, Dra. María José ; Rangel Pérez, Dra. Celia
Comunicación y Hombre. , 2018

Link: https://doi.org/10.32466..

13

Thematic dis/connection of Ibex35 companies to generate dia..:

Rangel-Pérez, C. (Celia) ; Monfort, A. (Abel) ; Miquel, S. (Susana)
https://hdl.handle.net/10171/63467. , 2022

Link: https://hdl.handle.net/1..

14

Branded Content Governance Project Newsletter Issue 2 (Nove..:

Jonathan Hardy ; Iain MacRury ; Hanna Kubicka.
doi:10.25441/arts.25296355.v1. , 2024

Link: https://doi.org/10.25441..

15

Branded Content Governance Project Newsletter Issue 2 (Nove..:

Jonathan Hardy ; Iain MacRury ; Hanna Kubicka.
doi:10.25441/arts.25296355.v1. , 2024

Link: https://doi.org/10.25441..

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