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Ratchford, Brian Thomas
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1

Price-matching guarantees with endogenous consumer search:

, In: Management science
Jiang, Juncai ; Kumar, Nanda ; Ratchford, Brian Thomas. (2017)  10 - p. 3489-3513
Copies: Zentrale;
 
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2

Why we do what we do 

, In: Journal of marketing research / American Marketing Association
a model of activity consumption 
Luo, Lan. (2013)  1 - p. 24-43
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

Productivity of marketing strategy:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...
Ratchford, Brian Thomas. (2012)  - p. 440-456
Copies: Zentrale; TB Wirtschaft; BB WiWi;
 
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4

Commentaries and rejoinder to "Does quality win? 

, In: Journal of marketing research / American Marketing Association
network effects versus quality in high-tech markets" 
Brown, Jennifer.... (2009)  2 - p. 150-162
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

An empirical investigation of returns to search:

, In: Marketing science
Ratchford, Brian Thomas ; Srinivasan, Narasimhan. (1993)  1 - p. 73-87
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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6

On estimating market efficiency:

, In: Journal of consumer policy / Folke Ölander [u.a.]
Ratchford, Brian Thomas ; Gupta, Pola. (1992)  3 - p. 275-293
Copies:  Zentrale:Magazin Zs fe 0538
 
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7

On the interpretation of price-quality relations:

, In: Journal of consumer policy / Folke Ölander [u.a.]
Ratchford, Brian Thomas ; Gupta, Pola. (1990)  4 - p. 389-411
Copies:  Zentrale:Magazin Zs fe 0538
 
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8

Alleviating demand uncertainty for seasonal goods: An analy..:

Namin, Aidin ; Soysal, Gonca P. ; Ratchford, Brian T.
Journal of Business Research.  145 (2022)  - p. 671-681 , 2022
Link: https://doi.org/10.1016/..
 
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9

A cross-category analysis of dispositional drivers of techn..:

Ratchford, Mark ; Ratchford, Brian T.
Journal of Business Research.  127 (2021)  - p. 300-311 , 2021
Link: https://doi.org/10.1016/..
 
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10

An Investigation of Slacktivism in Online Donation Campaign..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Dehdashti, Yashar ; Chonko, Lawrence B. ; Namin, Aidin. - p. 413-414 , 2020
Link: https://doi.org/10.1007/..
 
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11

Dine-in or take-out: Modeling millennials' cooking motivati..:

Namin, Aidin ; Ratchford, Brian T. ; Saint Clair, Julian K...
Journal of Retailing and Consumer Services.  53 (2020)  - p. 101981 , 2020
Link: https://doi.org/10.1016/..
 
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12

The History of Academic Research in Marketing and Its Impli..:

Ratchford, Brian T.
January 2020, Spanish Journal of Marketing - ESIC Emerald Publishing Limited 2444-9709 DOI 10.1108/SJME-11-2019-0096© Brian Ratchford. Publishe.  , 2020
Link: https://ssrn.com/abstrac..
 
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13

Consumer Choice and Multi-Store Shopping: an Empirical Inve..:

Prasad, Ashutosh ; Ratchford, Brian T. ; Singh, Sonika
Customer Needs and Solutions.  7 (2020)  3-4 - p. 74-89 , 2020
Link: https://doi.org/10.1007/..
 
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14

The Impact of Digital Innovations on Marketing and Consumer:

, In: Review of Marketing Research; Marketing in a Digital World,
Ratchford, Brian T. - p. 35-61 , 2019
Link: https://doi.org/10.1108/..
 
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15

Who searches where? A new car buyer study:

Dehdashti, Yashar ; Ratchford, Brian T. ; Namin, Aidin
Journal of Marketing Analytics.  6 (2018)  2 - p. 44-52 , 2018
Link: https://doi.org/10.1057/..
 
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