Ratneshwar, Srinivasan
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The why of consumption 

contemporary perspectives on consumer motives, goals and de...  Routledge studies in interpretive marketing research ; 1
Ratneshwar, Srinivasan ; Mick, David Glen ; Huffman, Cynthia - 1. publ. in paperback . , 2003
Copies:  BB WiWi: 11a bwl 402.6/035
 
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