Rayburn, Steven W.
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4

M-atmospherics: From the physical to the digital:

Rayburn, Steven W. ; Anderson, Sidney T. ; Zank, Gail M..
Journal of Retailing and Consumer Services.  64 (2022)  - p. 102782 , 2022
 
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5

Brand Narratives in a World of Fragmented Digital Media: An..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
 
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6

Crisis‐induced behavior: From fear and frugality to the fam..:

Rayburn, Steven W. ; McGeorge, Anthony ; Anderson, Sidney.
International Journal of Consumer Studies.  46 (2021)  2 - p. 524-539 , 2021
 
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9

Service Captivity: No Choice, No Voice, No Power:

Rayburn, Steven W. ; Mason, Marlys J. ; Volkers, Maarten
Journal of Public Policy & Marketing.  39 (2020)  2 - p. 155-168 , 2020
 
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13

Service Captivity: No Choice, No Voice, No Power:

Rayburn, Steven W. ; Mason, Marlys J. ; Volkers, Maarten
Journal of Public Policy & Marketing.  39 (2020)  2 - p. 155-168 , 2020
 
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