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Relling, Marleen
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1

Each can help or hurt: Negative and positive word of mouth ..:

Relling, Marleen ; Schnittka, Oliver ; Sattler, Henrik.
International Journal of Research in Marketing.  33 (2016)  1 - p. 42-58 , 2016
Link: https://doi.org/10.1016/..
 
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2

The Antecedents of Consumer Participation in Consumption-re..:

Relling, Marleen
Marketing: Zeitschrift für Forschung und Praxis.  35 (2013)  3 - p. 197-216 , 2013
Link: https://www.jstor.org/st..
 
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3

The Antecedents of Consumer Participation in Consumption-re..:

Relling, Marleen
Marketing ZFP.  35 (2013)  3 - p. 197-216 , 2013
Link: https://doi.org/10.15358..
 
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4

Strategien für Soziale Medien:

, In: Harvard-Business-Manager
Johnen, Marius ; Relling, Marleen ; Sattler, Henrik.. (2016)  3 - p. 10-11
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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5

The antecedents of consumer participation in consumption-re.. 

, In: Marketing
a systematic review of prior research 
Relling, Marleen. (2013)  3 - p. 197-216
Copies: Zentrale;
 
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