Rengarajan, Srinath ; Narayanamurthy, Gopalakrishnan ; Moser, Roger. Rengarajan , S , Narayanamurthy , G , Moser , R & Pereira , V 2022 , ' Data strategies for global value chains : Hybridization of small and big data in the aftermath of COVID-19 ' , Journal of Business Research , vol. 144 , pp. 776-787 . https://doi.org/10.1016/j.jbusres.2022.02.042.
,
2022