Rice, Dan Hamilton
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1

We All Make Mistakes, But We're Not All Human: The Influenc..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Patil, Ripinka Koli ; Rice, Dan Hamilton - p. 183-184 , 2023
 
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2

The impact of bundle comparisons on bundle preference:

Rice, Dan Hamilton ; Cooke, Alan D. J. ; Zheng, Yanmei
Journal of Behavioral Decision Making.  32 (2018)  3 - p. 297-316 , 2018
 
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The impact of perceptual congruence on the effectiveness of..:

Kuo, Andrew ; Rice, Dan Hamilton
Journal of Consumer Psychology.  25 (2015)  1 - p. 78-88 , 2015
 
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9

Probabilistic selling vs. markdown selling: Price discrimin..:

Rice, Dan Hamilton ; Fay, Scott A. ; Xie, Jinhong
International Journal of Research in Marketing.  31 (2014)  2 - p. 147-155 , 2014
 
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10

The impact of perceptual congruence on the effectiveness of..:

Kuo, Andrew ; Rice, Dan Hamilton
Journal of Consumer Psychology.  25 (2014)  1 - p. 78-88 , 2014
 
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