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Rishi, Bikramjit
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1

From Trait to Choice: How Regulatory Focus Shapes Store Pro..:

Dhara, Ram Mohan ; Dawra, Jagrook ; Rishi, Bikramjit
Journal of Promotion Management.  30 (2024)  5 - p. 842-873 , 2024
Link: https://doi.org/10.1080/..
 
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2

SMB Foods: A Failed Franchisee:

Dani, Vinit Vijay ; Rishi, Bikramjit
Asian Journal of Management Cases.  , 2023
Link: https://doi.org/10.1177/..
 
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3

Typology of Indian Domestic Tourists: Clustering Based on M..:

Rishi, Bikramjit ; Chatterjee, Tapas Kumar
FIIB Business Review.  , 2023
Link: https://doi.org/10.1177/..
 
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4

Social Media Marketing Applications and Fashion Brands: A S..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Social Media and Online Consumer Decision Making in the Fashion Industry,
Rishi, Bikramjit ; Mohammed, Junaid ; Akriti - p. 267-299 , 2023
Link: https://doi.org/10.4018/..
 
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5

Digitization, Marketing 4.0, and Repurchase Intention in E-..:

Dash, Ganesh ; Rishi, Bikramjit ; Akmal, Syed..
Journal of Global Information Management.  31 (2023)  1 - p. 1-24 , 2023
Link: https://doi.org/10.4018/..
 
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6

An Unexpected Journey: Designing a Social Media Marketing F..:

, In: Strengthening SME Performance Through Social Media Adoption and Usage; Advances in Business Strategy and Competitive Advantage,
Rishi, Bikramjit ; Anand, Anushka ; Sharma, Tejasvi - p. 1-20 , 2023
Link: https://doi.org/10.4018/..
 
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7

A model validation of robo-advisers for stock investment:

Shiva, Atul ; Kushwaha, Bijay Prasad ; Rishi, Bikramjit
Borsa Istanbul Review.  23 (2023)  6 - p. 1458-1473 , 2023
Link: https://doi.org/10.1016/..
 
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8

Informing Consumers: A Bibliometric and Thematic Analysis o..:

Dwesar, Rishi ; Rishi, Bikramjit
Informing Science: The International Journal of an Emerging Transdiscipline.  26 (2023)  - p. 231-261 , 2023
Link: https://doi.org/10.28945..
 
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9

Lacoste: Save Our Species Campaign:

, In: Socially Responsible Consumption and Marketing in Practice,
Rishi, Bikramjit ; Singh, Harvinder - p. 131-138 , 2022
Link: https://doi.org/10.1007/..
 
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10

Examining the dynamics leading towards credit card usage at..:

Rishi, Bikramjit ; Mallick, Dilip Kumar ; Shiva, Atul
Journal of Financial Services Marketing.  29 (2022)  1 - p. 79-96 , 2022
Link: https://doi.org/10.1057/..
 
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11

An Unexpected Journey: Designing a Framework to Use Social ..:

, In: Dealing with Socially Responsible Consumers,
Rishi, Bikramjit ; Agarwal, Sarthak - p. 103-128 , 2022
Link: https://doi.org/10.1007/..
 
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12

A Review for Managerial Guidelines for Social Media Integra..:

, In: Digital Entertainment,
Rishi, Bikramjit ; Kuthuru, Neha Reddy - p. 187-212 , 2021
Link: https://doi.org/10.1007/..
 
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13

Social marketing applications in public policy programs: ke..:

Mishra, Satyam ; Rishi, Bikramjit
Social Responsibility Journal.  17 (2021)  6 - p. 741-755 , 2021
Link: https://doi.org/10.1108/..
 
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14

Crafting customer experience strategy: lessons from Asia:

Popli, Sapna ; Rishi, Bikramjit - First edition . , 2021
Link: https://search.ebscohost..
 
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15

Rebranding of NewsHunt to Dailyhunt: Dilemma of Future Dire..:

Rishi, Bikramjit ; Kacker, Archit ; Hazra, Syamantak
Emerging Economies Cases Journal.  1 (2019)  1-2 - p. 52-57 , 2019
Link: https://doi.org/10.1177/..
 
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