E-LIB Suche - Ergebnisse für: Rohm, Andrew J.

1

The role of feedback source and valence in crowdsourced ide..:

Namin, Aidin ; Dargahi, Rambod ; Rohm, Andrew J.
Behaviour & Information Technology. 43 (2023) 3 - p. 458-474 , 2023

Link: https://doi.org/10.1080/..

2

Future Proof and Real-World Ready: The Role of Live Project..:

Rohm, Andrew J. ; Stefl, Matt ; Ward, Noriko
Journal of Marketing Education. 43 (2021) 2 - p. 204-215 , 2021

Link: https://doi.org/10.1177/..

3

Time for a Marketing Curriculum Overhaul: Developing a Digi..:

Rohm, Andrew J. ; Stefl, Matthew ; Saint Clair, Julian
Journal of Marketing Education. 41 (2018) 1 - p. 47-59 , 2018

Link: https://doi.org/10.1177/..

4

Impact of message design on banner advertising involvement ..:

Namin, Aidin ; Hamilton, Mitchell L. ; Rohm, Andrew J.
Journal of Marketing Communications. 26 (2017) 2 - p. 115-129 , 2017

Link: https://doi.org/10.1080/..

5

Hashtags and handshakes: consumer motives and platform use ..:

Hamilton, Mitchell ; Kaltcheva, Velitchka D. ; Rohm, Andrew J.
Journal of Consumer Marketing. 33 (2016) 2 - p. 135-144 , 2016

Link: https://doi.org/10.1108/..

6

Herding cats: a strategic approach to social media marketin

Digital and social media marketing and advertising collection

Rohm, Andrew - 1st ed. . , 2014

Link: https://search.ebscohost..

7

Consumers un-tethered: A three-market empirical study of co..:

Gao, Tao (Tony) ; Rohm, Andrew J. ; Sultan, Fareena.
Journal of Business Research. 66 (2013) 12 - p. 2536-2544 , 2013

Link: https://doi.org/10.1016/..

8

Brand in the hand: A cross-market investigation of consumer..:

Rohm, Andrew J. ; Gao, Tao (Tony) ; Sultan, Fareena.
Business Horizons. 55 (2012) 5 - p. 485-493 , 2012

Link: https://doi.org/10.1016/..

9

Antecedents of consumer attitudes toward mobile marketing: ..:

Gao, Tao ; Rohm, Andrew J. ; Sultan, Fareena.
Thunderbird International Business Review. 54 (2012) 2 - p. 211-224 , 2012

Link: https://doi.org/10.1002/..

10

Return on interactivity

, In: Journal of marketing / American Marketing Association

the impact of online agents on newcomer adjustment

Köhler, Clemens F. ; Rohm, Andrew J. ; Ruyter, Ko de.. (2011) 2 - p. 93-108

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

11

We're all connected: The power of the social media ecosyste:

Hanna, Richard ; Rohm, Andrew ; Crittenden, Victoria L.
Business Horizons. 54 (2011) 3 - p. 265-273 , 2011

Link: https://doi.org/10.1016/..

12

Return on Interactivity: The Impact of Online Agents on New..:

Köhler, Clemens F. ; Rohm, Andrew J. ; de Ruyter, Ko.
Journal of Marketing. 75 (2011) 2 - p. 93-108 , 2011

Link: https://www.jstor.org/st..

13

Return on Interactivity: The Impact of Online Agents on New..:

Köhler, Clemens F ; Rohm, Andrew J ; de Ruyter, Ko.
Journal of Marketing. 75 (2011) 2 - p. 93-108 , 2011

Link: https://doi.org/10.1509/..

14

Return on Interactivity: The Impact of Online Agents on New..:

Köhler, Clemens F. ; Rohm, Andrew J. ; de Ruyter, Ko.
Journal of Marketing. 75 (2011) 2 - p. 93-108 , 2011

Link: https://doi.org/10.1509/..

15

Factors influencing Chinese youth consumers' acceptance of ..:

Gao, Tao (Tony) ; Sultan, Fareena ; Rohm, Andrew J.
Journal of Consumer Marketing. 27 (2010) 7 - p. 574-583 , 2010

Link: https://doi.org/10.1108/..