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Rokka, Joonas
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1

Dynamics of convivial affective atmospheres:

Rokka, Joonas ; Auriacombe, Brigitte ; Arnould, Eric.
Annals of Tourism Research.  101 (2023)  - p. 103601 , 2023
Link: https://doi.org/10.1016/..
 
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2

How consumer-initiated platforms shape family and consumpti..:

Ottlewski, Lydia ; Rokka, Joonas ; Schouten, John W.
Marketing Theory.  24 (2023)  1 - p. 123-151 , 2023
Link: https://doi.org/10.1177/..
 
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3

Algorithmic consumer culture:

Airoldi, Massimo ; Rokka, Joonas
Consumption Markets & Culture.  25 (2022)  5 - p. 411-428 , 2022
Link: https://doi.org/10.1080/..
 
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4

Strategic approaches to augmented reality deployment by lux..:

Javornik, Ana ; Duffy, Katherine ; Rokka, Joonas...
Journal of Business Research.  136 (2021)  - p. 284-292 , 2021
Link: https://doi.org/10.1016/..
 
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5

Consumer Culture Theory's future in marketing:

Rokka, Joonas
Journal of Marketing Theory and Practice.  29 (2021)  1 - p. 114-124 , 2021
Link: https://doi.org/10.1080/..
 
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6

Employee Well-Being Profiles During COVID-19 Lockdown: A La..:

Harju, Lotta K. ; Rokka, Joonas ; Lopes, Maíra Magalhães..
Frontiers in Psychology.  12 (2021)  - p. , 2021
Link: https://doi.org/10.3389/..
 
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7

The videographic approach in marketing research: Which meth..:

Cléret, Baptiste ; Dehling, Aurélie ; Leroy, Julie...
Recherche et Applications en Marketing (English Edition).  33 (2018)  3 - p. 85-105 , 2018
Link: https://doi.org/10.1177/..
 
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8

L'approche vidéographique dans la recherche en marketing : ..:

Cléret, Baptiste ; Dehling, Aurélie ; Leroy, Julie...
Recherche et Applications en Marketing (French Edition).  33 (2018)  3 - p. 90-127 , 2018
Link: https://doi.org/10.1177/..
 
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9

On positioning videography as a tool for theorizing:

Rokka, Joonas ; Hietanen, Joel
Recherche et Applications en Marketing (English Edition).  33 (2018)  3 - p. 106-121 , 2018
Link: https://doi.org/10.1177/..
 
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10

Réflexion autour du positionnement de la vidéographie comme..:

Rokka, Joonas ; Hietanen, Joel
Recherche et Applications en Marketing.  33 (2018)  3 - p. 128-146 , 2018
Link: https://www.jstor.org/st..
 
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11

L'approche vidéographique dans la recherche en marketing: Q..:

Cléret, Baptiste ; Dehling, Aurélie ; Leroy, Julie...
Recherche et Applications en Marketing.  33 (2018)  3 - p. 90-127 , 2018
Link: https://www.jstor.org/st..
 
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12

Réflexion autour du positionnement de la vidéographie comme..:

Rokka, Joonas ; Hietanen, Joel
Recherche et Applications en Marketing (French Edition).  33 (2018)  3 - p. 128-146 , 2018
Link: https://doi.org/10.1177/..
 
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13

Screening marketing: videography and the expanding horizons..:

Rokka, Joonas ; Hietanen, Joel ; Brownlie, Douglas
Journal of Marketing Management.  34 (2018)  5-6 - p. 421-431 , 2018
Link: https://doi.org/10.1080/..
 
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14

Companion for the videography 'Monstrous Organizing—The Dub..:

Hietanen, Joel ; Rokka, Joonas
Organization.  25 (2017)  3 - p. 320-334 , 2017
Link: https://doi.org/10.1177/..
 
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15

Champagne: marketplace icon:

Rokka, Joonas
Consumption Markets & Culture.  20 (2016)  3 - p. 275-283 , 2016
Link: https://doi.org/10.1080/..
 
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