E-LIB Suche - Ergebnisse für: Ronkainen, Ilkka A.

1

International marketing

The Dryden Press series in marketing

Czinkota, Michael R. ; Ronkainen, Ilkka A. - 4. ed., internat. ed . , c1995

Copies: TB Nautik 19/0 Czi. 1/Magazin

2

Trends and Indications in International Business: Topics fo..:

Czinkota, Michael R. ; Ronkainen, Ilkka A.
MIR: Management International Review. 49 (2009) 2 - p. 249-265 , 2009

Link: https://www.jstor.org/st..

3

Trends and Indications in International Business: Topics fo..:

Czinkota, Michael R. ; Ronkainen, Ilkka A.
Management International Review. 49 (2009) 2 - p. 249-265 , 2009

Link: https://doi.org/10.1007/..

4

Emerging trends, threats, and opportunities in internationa..

International business collection

Czinkota, Michael R ; Ronkainen, Ilkka A ; Kotabe, Masaaki - 1st ed. . , 2009

Link: https://search.ebscohost..

5

Cognitive and Affective Reactions of U.S. Consumers to Glob..:

Dimofte, Claudiu V. ; Johansson, Johny K. ; Ronkainen, Ilkka A.
Journal of International Marketing. 16 (2008) 4 - p. 113-135 , 2008

Link: https://www.jstor.org/st..

6

Cognitive and Affective Reactions of U.S. Consumers to Glob..:

Dimofte, Claudiu V. ; Johansson, Johny K. ; Ronkainen, Ilkka A.
Journal of International Marketing. 16 (2008) 4 - p. 113-135 , 2008

Link: https://doi.org/10.1509/..

7

Global Business Transitions: An Overview:

Czinkota, Michael R. ; Ronkainen, Ilkka A.
Journal of Asia-Pacific Business. 6 (2005) 2 - p. 91-101 , 2005

Link: https://doi.org/10.1300/..

8

The esteem of global brands:

Johansson, Johny K ; Ronkainen, Ilkka A
Journal of Brand Management. 12 (2005) 5 - p. 339-354 , 2005

Link: https://doi.org/10.1057/..

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A forecast of globalization, international business and tra..:

Czinkota, Michael R. ; Ronkainen, Ilkka A.
Journal of World Business. 40 (2005) 2 - p. 111-123 , 2005

Link: https://doi.org/10.1016/..

10

International business:

Czinkota, Michael R. ; Ronkainen, Ilkka A. - Update 2003 . , 2003

Copies: Zentrale; TB BHV; BB WiWi;

11

Global brands: does familiarity breed contempt?:

, In: Handbook of research in international marketing / ed. by Subhash C. Jain

Johansson, Johny K. ; Ronkainen, Ilkka A.. (2003) - p. 279-293

Copies: TB Nautik 19/0.2 Han 8(2003); TB Nautik 19/1.0 Han. 2

12

An International Marketing Manifesto:

Czinkota, Michael R. ; Ronkainen, Ilkka A.
Journal of International Marketing. 11 (2003) 1 - p. 13-27 , 2003

Link: https://doi.org/10.1509/..

13

Introduction: The transition from plan to market: Ten years..:

Czinkota, Michael R. ; Ronkainen, Ilkka A.
Thunderbird International Business Review. 41 (1999) 1 - p. 3-6 , 1999

Link: https://doi.org/10.1002/..

14

International Business and Trade in the Next Decade: Report..:

Czinkota, Michael R. ; Ronkainen, Ilkka A.
Journal of International Business Studies. 28 (1997) 4 - p. 827-844 , 1997

Link: https://doi.org/10.1057/..

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International Business and Trade in the Next Decade: Report..:

Czinkota, Michael R. ; Ronkainen, Ilkka A.
Journal of International Business Studies. 28 (1997) 4 - p. 827-844 , 1997

Link: https://www.jstor.org/st..