Rose, Mei
278  results:
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2

Special Session: Brand Heritage: Cross Cultural Perceptions..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Pecot, Fabien ; Choi, Sunmee ; Jain, Varsha.. - p. 519-520 , 2020
 
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Is old gold?: How heritage "sells" the university to prospe..:

Rose, Mei ; Rose, Gregory M ; Merchant, Altaf
Journal of advertising research.  57 (2017)  3 - p. 335-351 , 2017
Link: https://doi.org/10.2501/..
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

Is old gold? 

, In: Journal of advertising research / Advertising Research Foundation
how heritage "sells" the university to prospective students... 
Rose, Mei ; Merchant, Altaf ; Rose, Gregory. (2017)  3 - p. 335-351
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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5

Should Hotels Respond to Negative Online Reviews?:

Rose, Mei ; Blodgett, Jeffrey G.
Cornell Hospitality Quarterly.  57 (2016)  4 - p. 396-410 , 2016
 
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The Impact of Time Orientation on Consumer Innovativeness i..:

Merchant, Altaf ; Rose, Gregory ; Rose, Mei
Journal of Marketing Theory and Practice.  22 (2014)  3 - p. 325-338 , 2014
 
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THE IMPACT OF TIME ORIENTATION ON CONSUMER INNOVATIVENESS I..:

Merchant, Altaf ; Rose, Gregory ; Rose, Mei
Journal of Marketing Theory and Practice.  22 (2014)  3 - p. 325-337 , 2014
 
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