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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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Special Session: Brand Heritage: Cross Cultural Perceptions..:
, In:
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Journal of advertising research / Advertising Research Foundation
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Is old gold?
, In:how heritage "sells" the university to prospective students...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279