E-LIB Suche - Ergebnisse für: Roth, Martin S.

1

The influence of social media interactions on consumer–bran..:

Hudson, Simon ; Huang, Li ; Roth, Martin S..
International Journal of Research in Marketing. 33 (2016) 1 - p. 27-41 , 2016

Link: https://doi.org/10.1016/..

2

The effects of social media on emotions, brand relationship..:

Hudson, Simon ; Roth, Martin S. ; Madden, Thomas J..
Tourism Management. 47 (2015) - p. 68-76 , 2015

Link: https://doi.org/10.1016/..

3

Global Product Quality and Corporate Social Responsibility ..:

Madden, Thomas J. ; Roth, Martin S. ; Dillon, William R.
Journal of International Marketing. 20 (2012) 1 - p. 42-57 , 2012

Link: https://www.jstor.org/st..

4

Global Product Quality and Corporate Social Responsibility ..:

Madden, Thomas J. ; Roth, Martin S. ; Dillon, William R.
Journal of International Marketing. 20 (2012) 1 - p. 42-57 , 2012

Link: https://doi.org/10.1509/..

5

Drivers of International E-Tail Performance: The Complexiti..:

Colton, Deborah A. ; Roth, Martin S. ; Bearden, William O.
Journal of International Marketing. 18 (2010) 1 - p. 1-22 , 2010

Link: https://doi.org/10.1509/..

6

Drivers of International E-Tail Performance: The Complexiti..:

Colton, Deborah A. ; Roth, Martin S. ; Bearden, William O.
Journal of International Marketing. 18 (2010) 1 - p. 1-22 , 2010

Link: https://www.jstor.org/st..

7

Subsidiary use of Foreign Marketing Knowledge:

Roth, Martin S. ; Jayachandran, Satish ; Dakhli, Mourad.
Journal of International Marketing. 17 (2009) 1 - p. 1-29 , 2009

Link: https://doi.org/10.1509/..

8

Subsidiary Use of Foreign Marketing Knowledge:

Roth, Martin S. ; Jayachandran, Satish ; Dakhli, Mourad.
Journal of International Marketing. 17 (2009) 1 - p. 1-29 , 2009

Link: https://www.jstor.org/st..

9

Comparative Advertising in Markets Where Brands and Compara..:

Nye, Carolyn White ; Roth, Martin S. ; Shimp, Terence A.
Journal of International Business Studies. 39 (2008) 5 - p. 851-863 , 2008

Link: https://www.jstor.org/st..

10

Comparative advertising in markets where brands and compara..:

Nye, Carolyn White ; Roth, Martin S ; Shimp, Terence A
Journal of International Business Studies. 39 (2008) 5 - p. 851-863 , 2008

Link: https://doi.org/10.1057/..

11

Purchasing processes and characteristics of industrial serv..:

Roth, Martin S ; Money, R.Bruce ; Madden, Thomas J
Journal of World Business. 39 (2004) 2 - p. 183-198 , 2004

Link: https://doi.org/10.1016/..

12

Managing Images in Different Cultures: A Cross-National Stu..:

Madden, Thomas J. ; Hewett, Kelly ; Roth, Martin S.
Journal of International Marketing. 8 (2000) 4 - p. 90-107 , 2000

Link: https://www.jstor.org/st..

13

Managing Images in Different Cultures: A Cross-National Stu..:

Madden, Thomas J. ; Hewett, Kelly ; Roth, Martin S.
Journal of International Marketing. 8 (2000) 4 - p. 90-107 , 2000

Link: https://doi.org/10.1509/..

14

Patterns in Direct-to-Consumer Prescription Drug Print Adve..:

Roth, Martin S.
Journal of Public Policy & Marketing. 15 (1996) 1 - p. 63-75 , 1996

Link: https://www.jstor.org/st..

15

The Effects of Culture and Socioeconomics on the Performanc..:

Roth, Martin S.
Journal of Marketing Research. 32 (1995) 2 - p. 163-175 , 1995

Link: https://www.jstor.org/st..