E-LIB Suche - Ergebnisse für: Rothe, James T.

1

The "trade dress" controversy

a case of srategic cross-brand cannibalization

Harvey, Michael G. ; Rothe, James T. ; Lucas, Laurie A.. (2010) - p. 347-368

Copies: BB WiWi: 11a bwl 485/207-1

2

Assessing the Impact of Negative Marketing Strategies: The ..:

Rothe, James T. ; Ferguson, Jeffrey M. ; Harvey, Michael.
Journal of Marketing Theory and Practice. 11 (2003) 1 - p. 18-27 , 2003

Link: https://doi.org/10.1080/..

3

Assessing the Impact of Negative Marketing Strategies: The ..:

Rothe, James T. ; Ferguson, Jeffrey M. ; Condemi, Bruce A..
Journal of Marketing Theory and Practice. 11 (2003) 1 - p. 18-27 , 2003

Link: https://www.jstor.org/st..

4

The "Trade Dress" Controversy: A Case of Strategic Cross-Br..:

Harvey, Michael ; Rothe, James T. ; Lucas, Laurie A.
Journal of Marketing Theory and Practice. 6 (1998) 2 - p. 1-15 , 1998

Link: https://www.jstor.org/st..

5

The "Trade Dress" Controversy: A Case of Strategic Cross-Br..:

Harvey, Michael ; Rothe, James T. ; Lucas, Laurie A.
Journal of Marketing Theory and Practice. 6 (1998) 2 - p. 1-15 , 1998

Link: https://doi.org/10.1080/..

6

The Marketing Audit: Five Decades Later:

Rothe, James T. ; Harvey, Michael G. ; Jackson, Candice E.
Journal of Marketing Theory and Practice. 5 (1997) 3 - p. 1-16 , 1997

Link: https://doi.org/10.1080/..

7

The Marketing Audit: Five Decades Later:

Rothe, James T. ; Harvey, Michael G. ; Jackson, Candice E.
Journal of Marketing Theory and Practice. 5 (1997) 3 - p. 1-16 , 1997

Link: https://www.jstor.org/st..

8

The Senior Marketing Officer: An Academic Perspective:

Rothe, James T.
Journal of Marketing Education. 5 (1983) 1 - p. 43-47 , 1983

Link: https://doi.org/10.1177/..

9

Perspectives on the new Television:

Rothe, James T. ; Harvey, Michael G. ; Michael, George C.
Business Horizons. 25 (1982) 6 - p. 55-62 , 1982

Link: https://doi.org/10.1016/..

10

pricing behavior of attorneys: an empirical study:

steele, walter ; rothe, james t.
The Forum (Section of Insurance, Negligence and Compensation Law, American Bar Association). 14 (1979) 5 - p. 1060-1075 , 1979

Link: https://www.jstor.org/st..

11

Cannibalism and new product development:

Kerin, Roger A. ; Harvey, Michael G. ; Rothe, James T.
Business Horizons. 21 (1978) 5 - p. 25-31 , 1978

Link: https://doi.org/10.1016/..

12

Effectiveness of sales forecasting methods:

Rothe, James T.
Industrial Marketing Management. 7 (1978) 2 - p. 114-118 , 1978

Link: https://doi.org/10.1016/..

13

Competitive Bidding for Marketing Research Services: Fact o..:

Haynes, Joel B. ; Rothe, James T.
Journal of Marketing. 38 (1974) 3 - p. 69-71 , 1974

Link: https://www.jstor.org/st..

14

The reliability of input/output for marketing:

, In: California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley

Rothe, James T.. (1972) 4 - p. 75-81

Copies: Zentrale: z bwl 037/286; Zentrale:Magazin Zs fc 5286

15

Consumerism. An Interpretation:

Buskirk, Richard H. ; Rothe, James T.
Journal of Marketing. 34 (1970) 4 - p. 61-65 , 1970

Link: https://www.jstor.org/st..