E-LIB Suche - Ergebnisse für: Royo-Vela, Marcelo

1

The role of value co-creation in building trust and reputat..:

Royo-Vela, Marcelo ; Frau, Moreno ; Ferrer, Alberto
Cogent Business & Management. 11 (2024) 1 - p. , 2024

Link: https://doi.org/10.1080/..

2

The Effects of the Biophilic Atmosphere on Hedonic Value, U..:

Ortegón-Cortázar, Leonardo ; Royo-Vela, Marcelo
Sustainability. 15 (2023) 23 - p. 16435 , 2023

Link: https://doi.org/10.3390/..

3

Sustainable Value Co-Production and Co-Creation in Virtual ..:

Royo-Vela, Marcelo ; Leszczyński, Grzegorz ; Velasquez-Serrano, Mariell
Sustainability. 14 (2022) 13 - p. 7754 , 2022

Link: https://doi.org/10.3390/..

4

Are Non-Special Dimensions of Proximity in Local Clusters R..:

Royo-Vela, Marcelo ; Mazandarani, Mohammad-Reza
Sustainability. 14 (2022) 20 - p. 12976 , 2022

Link: https://doi.org/10.3390/..

5

Creating Shared Value: Exploration in an Entrepreneurial Ec..:

Royo-Vela, Marcelo ; Cuevas Lizama, Jonathan
Sustainability. 14 (2022) 14 - p. 8505 , 2022

Link: https://doi.org/10.3390/..

6

Unveiling Neuromarketing and Its Research Methodology:

Royo-Vela, Marcelo ; Varga, Ákos
Encyclopedia. 2 (2022) 2 - p. 729-751 , 2022

Link: https://doi.org/10.3390/..

7

Downward price-based luxury brand line extension: Effects o..:

Royo-Vela, Marcelo ; Sánchez, Mónica Pérez
European Research on Management and Business Economics. 28 (2022) 3 - p. 100198 , 2022

Link: https://doi.org/10.1016/..

8

Value Co-Creation Process and Measurement in 4.0 SMEs: An E..:

Royo-Vela, Marcelo ; Velasquez Serrano, Mariell
Administrative Sciences. 11 (2021) 1 - p. 20 , 2021

Link: https://doi.org/10.3390/..

9

Is IS Online Chatter Just Noise?: An Analysis of the Islami..:

Royo-Vela, Marcelo ; McBee, Katherine A.
International Journal of Strategic Communication. 14 (2020) 3 - p. 179-202 , 2020

Link: https://doi.org/10.1080/..

10

Experimenting Through Neuromarketing to Measure the Impact ..:

, In: Advances in Tourism, Technology and Systems; Smart Innovation, Systems and Technologies,

Garzón-Paredes, Alexis-Raúl ; Royo-Vela, Marcelo - p. 380-400 , 2020

Link: https://doi.org/10.1007/..

11

Nature in malls: Effects of a natural environment on the co..:

Ortegón-Cortázar, Leonardo ; Royo-Vela, Marcelo
European Research on Management and Business Economics. 25 (2019) 1 - p. 38-47 , 2019

Link: https://doi.org/10.1016/..

12

Effects of the biophilic atmosphere on intention to visit: ..:

Ortegón-Cortázar, Leonardo ; Royo-Vela, Marcelo
Journal of Services Marketing. 33 (2019) 2 - p. 168-180 , 2019

Link: https://doi.org/10.1108/..

13

Drone images versus terrain images in advertisements: Image..:

Royo-Vela, Marcelo ; Black, Matthew
Journal of Marketing Communications. 26 (2018) 1 - p. 21-39 , 2018

Link: https://doi.org/10.1080/..

14

Attraction factors of shopping centers: Effects of design a..:

Ortegón-Cortázar, Leonardo ; Royo-Vela, Marcelo
European Journal of Management and Business Economics. 26 (2017) 2 - p. 199-219 , 2017

Link: https://doi.org/10.1108/..

15

Exploring wearout and some insights and replies to factors ..:

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)

Royo-Vela, Marcelo ; Meyer, Farina. (2016) - p. 211-241

Copies: BB WiWi: 11a bwl 430 s/809