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Rudeloff, Christian
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1

Look Who's Talking Now: The Effects of Pre-recorded and AI-..:

Knödler, Lino ; Rudeloff, Christian
Journal of Creative Communications.  , 2024
Link: https://doi.org/10.1177/..
 
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2

Exploring the Role of Influencers in Shaping Employer Brand..:

Janssen, Hannah ; Rudeloff, Christian
Corporate Reputation Review.  , 2024
Link: https://doi.org/10.1057/..
 
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3

Struggle for Legitimacy: Positioning Strategies of Social M..:

Rudeloff, Christian ; Walter, Anna
SCM Studies in Communication and Media, 11(4), 590-619..  , 2023
Link: https://ssrn.com/abstrac..
 
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4

AI-driven influencer marketing: Comparing the effects of vi..:

Böhndel, Marvin ; Jastorff, Martin ; Rudeloff, Christian
Journal of AI, Robotics & Workplace Automation.  2 (2023)  2 - p. 165-174 , 2023
Link: https://www.ssoar.info/s..
 
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5

Entdifferenzierung der PR, Markt- und Markenkommunikation i..:

, In: Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation,
Nowak, Rosemarie ; Rudeloff, Christian - p. 177-196 , 2023
Link: https://doi.org/10.1007/..
 
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6

Kampf um Legitimität: Positionierungsstrategien von Social-..:

Rudeloff, Christian ; Walter, Anna
SCM Studies in Communication and Media.  11 (2023)  4 - p. 590-619 , 2023
Link: https://doi.org/10.5771/..
 
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7

Kampf um Legitimität. Positionierungsstrategien von Social ..:

Rudeloff, Christian ; Walter, Anna
SCM Studies in Communication and Media, 11(4), 590-619. https:// doi.org/10.5771/2192-4007-2022-4-590.  , 2023
Link: https://ssrn.com/abstrac..
 
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8

Employees as Corporate Influencers: Exploring the Impacts o..:

Egbert, Sophia ; Rudeloff, Christian
International Journal of Strategic Communication.  17 (2023)  5 - p. 439-456 , 2023
Link: https://doi.org/10.1080/..
 
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9

Schlüsselwerke: Theorien (in) der Kommunikationswissenscha.. 

Springer eBook Collection
Spiller, Ralf ; Rudeloff, Christian ; Döbler, Thomas - 1st ed. 2022. . , 2022
Link: https://doi.org/10.1007/..
 
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10

Conditions of One-Way and Two-Way Approaches in Strategic S..:

Rudeloff, Christian ; Bekmeier-Feuerhahn, Sigrid ; Sikkenga, Jörg.
International Journal of Strategic Communication.  16 (2022)  2 - p. 157-181 , 2022
Link: https://doi.org/10.1080/..
 
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11

Should your Brand Take a Stand? Comparing the Impact of Bra..:

Herzberg, Mathea ; Rudeloff, Christian
Journal of Brand Strategy, 11(3), 248-262..  , 2022
Link: https://ssrn.com/abstrac..
 
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12

Die feinen Unterschiede, Über das Fernsehen - Von Pierre Bo..:

, In: Schlüsselwerke: Theorien (in) der Kommunikationswissenschaft,
Rudeloff, Christian ; Spiller, Ralf ; Rudeloff, Christian. - p. 309-323 , 2022
Link: https://doi.org/10.1007/..
 
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13

Entrepreneurs as Influencers: The Impact of Parasocial Inte..:

Rudeloff, Christian ; Damms, Julius
Journal of Research in Marketing and Entrepreneurship, ahead-of-print. https://doi.org/10.1108/JRME-04-2022-0052.  , 2022
Link: https://ssrn.com/abstrac..
 
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14

Entrepreneurs as influencers: the impact of parasocial inte..:

Rudeloff, Christian ; Damms, Julius
Journal of Research in Marketing and Entrepreneurship.  , 2022
Link: https://doi.org/10.1108/..
 
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15

Should your brand take a stand? Comparing the impact of bra..:

Herzberg, Mathea ; Rudeloff, Christian
Journal of Brand Strategy.  11 (2022)  3 - p. 248-262 , 2022
Link: https://www.ssoar.info/s..
 
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