E-LIB Suche - Ergebnisse für: Ruiz Mafé, Carla

1

Brands as relationship builders in the virtual world: A bib..:

Veloutsou, Cleopatra ; Ruiz Mafe, Carla
Electronic Commerce Research and Applications. 39 (2020) - p. 100901 , 2020

Link: https://doi.org/10.1016/..

2

Factores determinantes del valor utilitarista en las aplica..:

Murillo Zegarra, Miluska ; Ruíz Mafé, Carla
Contaduría y Administración. 66 (2020) 2 - p. 252 , 2020

Link: https://doi.org/10.22201..

3

Engaging consumers through branded entertainment and conver..:

Ruiz Mafe, Carla ; Martí Parreño, José ; Scribner, Lisa , 2015

Link: http://services.igi-glob..

4

Análisis de los factores determinantes de la lealtad hacia ..:

Aldás Manzano, Joaquín ; Lassala Navarré, Carlos ; Ruiz Mafé, Carla.
Cuadernos de Economía y Dirección de la Empresa. 14 (2011) 1 - p. 26-39 , 2011

Link: https://doi.org/10.1016/..

5

A comparative study of mobile messaging services acceptance..:

Ruiz Mafé, Carla ; Sanz Blas, Silvia ; Fernando Tavera‐Mesías, Juan
Journal of Service Management. 21 (2010) 1 - p. 69-102 , 2010

Link: https://doi.org/10.1108/..

6

La influencia de la dependencia del medio en el comercio el..:

Sanz Blas, Silvia ; Ruiz Mafé, Carla ; Aldás Manzano, Joaquín
Cuadernos de Economía y Dirección de la Empresa. 11 (2008) 36 - p. 45-75 , 2008

Link: https://doi.org/10.1016/..

7

The impact of television dependency on teleshopping adoptio:

Ruiz Mafé, Carla ; Sanz Blas, Silvia
Direct Marketing: An International Journal. 2 (2008) 1 - p. 5-19 , 2008

Link: https://doi.org/10.1108/..

8

Teleshopping adoption by Spanish consumers:

Ruiz Mafé, Carla ; Sanz Blas, Silvia
Journal of Consumer Marketing. 24 (2007) 4 - p. 242-250 , 2007

Link: https://doi.org/10.1108/..

9

Explaining Internet dependency: An exploratory study of fut..:

Ruiz Mafé, Carla ; Sanz Blas, Silvia
Internet Research. 16 (2006) 4 - p. 380-397 , 2006

Link: https://doi.org/10.1108/..

10

Engaging Consumers through Branded Entertainment and Conver..

Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502)

Parreno, Jose Marti ; Mafe, Carla Ruiz ; Scribner, Lisa , 2015

Link: https://services.igi-glo..

11

Influencia de la cultura en el comportamiento de compra onl..:

Blas, Dra. Silvia Sanz ; Mafé, Dra. Carla Ruiz ; Pérez, Dña. Isabel Pérez.
Innovar: Revista de ciencias administrativas y sociales. 24 (2014) 54 - p. 153-165 , 2014

Link: https://www.jstor.org/st..

12

Factores determinantes de la lealtad al proveedor de servic..:

Blas, Silvia Sanz ; Mafé, Carla Ruiz ; Pérez, Isabel Pérez
Contaduría y Administración. 58 (2013) 2 - p. 279-302 , 2013

Link: https://doi.org/10.1016/..

13

Comparison Shopping Behaviour in Online Environments: The C..:

, In: Comparison-Shopping Services and Agent Designs,

Mafé, Carla Ruiz ; Blas, Silvia Sanz - p. 119-133 , 2009

Link: https://doi.org/10.4018/..

14

Key Drivers of Internet Banking Adoption: The Case of Spani..:

, In: Information Technology and Economic Development,

Navarré, Carlos Lassala ; Mafé, Carla Ruiz ; Blas, Silvia Sanz ,

Link: https://doi.org/10.4018/..

15

Comparison Shopping Behaviour in Online Environments: The C..:

, In: Comparison-Shopping Services and Agent Designs,

Mafé, Carla Ruiz ; Blas, Silvia Sanz ,

Link: https://doi.org/10.4018/..