Runte, Mary
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5

Toward a Valence Model for Fit in Cause-Related Marketing: ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
 
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6

Psychological distance and perceived consumer effectiveness..:

Wiebe, Jeff ; Basil, Debra Z. ; Runté, Mary
International Review on Public and Nonprofit Marketing.  14 (2016)  2 - p. 197-215 , 2016
 
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8

Corporate Support for Employee Volunteerism Within Canada: ..:

Runte, Mary ; Basil, Debra Z. ; Runte, Robert
Journal of Nonprofit & Public Sector Marketing.  22 (2010)  4 - p. 247-263 , 2010
 
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9

Cause‐Related Marketing from the Nonprofit's Perspective: C..:

Runté, Mary ; Basil, Debra Z. ; Deshpande, Sameer
Journal of Nonprofit & Public Sector Marketing.  21 (2009)  3 - p. 255-270 , 2009
 
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