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Management science
3
Experience effect in the impact of free trial promotions:
, In:Copies: Zentrale;
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Management science
4
Identification and estimation of endogenous peer effects us..:
, In:Copies: Zentrale;
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Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
6
Does Ambidexterity in Marketing Pay Off? The Role of Absorp..:
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Management science
9
Sunk cost fallacy in driving the world's costliest cars:
, In:Copies: Zentrale;