E-LIB Suche - Ergebnisse für: SCHWEIDEL, DAVID A.

1

Leveraging Digital Advertising Platforms for Consumer Resea..:

Braun, Michael ; de Langhe, Bart ; Puntoni, Stefano...
Journal of Consumer Research. 51 (2024) 1 - p. 119-128 , 2024

2

Moving Beyond ChatGPT: Applying Large Language Models in Ma..:

Schweidel, David A. ; Reisenbichler, Martin ; Reutterer, Thomas
NIM Marketing Intelligence Review. 16 (2024) 1 - p. 24-29 , 2024

Link: https://doi.org/10.2478/..

3

Do great powers come with great responsibility? Opportuniti..:

Inman, J. Jeffrey ; Meyer, Robert J. ; Schweidel, David A..
International Journal of Research in Marketing. 41 (2024) 1 - p. 18-23 , 2024

Link: https://doi.org/10.1016/..

4

The creator economy: An introduction and a call for scholar..:

Peres, Renana ; Schreier, Martin ; Schweidel, David A..
International Journal of Research in Marketing. , 2024

Link: https://doi.org/10.1016/..

5

Blockchain meets marketing: Opportunities, threats, and ave..:

Peres, Renana ; Schreier, Martin ; Schweidel, David A..
International Journal of Research in Marketing. 40 (2023) 1 - p. 1-11 , 2023

Link: https://doi.org/10.1016/..

6

What Holds Attention? Linguistic Drivers of Engagement:

Berger, Jonah ; Moe, Wendy W. ; Schweidel, David A.
Journal of Marketing. 87 (2023) 5 - p. 793-809 , 2023

Link: https://doi.org/10.1177/..

7

On ChatGPT and beyond: How generative artificial intelligen..:

Peres, Renana ; Schreier, Martin ; Schweidel, David.
International Journal of Research in Marketing. 40 (2023) 2 - p. 269-275 , 2023

Link: https://doi.org/10.1016/..

8

When Connection Turns to Anger: How Consumer–Brand Relation..:

Mosley, Buffy ; Schweidel, David A ; Zhang, Kunpeng...
Journal of Consumer Research. 50 (2023) 5 - p. 907-922 , 2023

Link: https://doi.org/10.1093/..

9

Promoting Data Richness in Consumer Research: How to Develo..:

Blanchard, Simon J ; Goldenberg, Jacob ; Pauwels, Koen.
Journal of Consumer Research. 49 (2022) 2 - p. 359-372 , 2022

Link: https://doi.org/10.1093/..

10

The role of slant and message consistency in political adve..:

Fossen, Beth L. ; Kim, Donggwan ; Schweidel, David A..
Quantitative Marketing and Economics. 20 (2022) 1 - p. 1-37 , 2022

Link: https://doi.org/10.1007/..

11

How consumer digital signals are reshaping the customer jou..:

Schweidel, David A. ; Bart, Yakov ; Inman, J. Jeffrey...
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1257-1276 , 2022

Link: https://doi.org/10.1007/..

12

Outstanding IJRM Area Editors and Reviewers:

Schreier, Martin ; Peres, Renana ; Schweidel, David.
International Journal of Research in Marketing. 39 (2022) 2 - p. A1 , 2022

Link: https://doi.org/10.1016/..

13

Offline Context Affects Online Reviews: The Effect of Post-..:

Brandes, Leif ; Dover, Yaniv ; Inman, J Jeffrey..
Journal of Consumer Research. 49 (2022) 4 - p. 595-615 , 2022

Link: https://doi.org/10.1093/..

14

IJRM 2021–2024: Innovation, speed, diversity, let's push th..:

Schreier, Martin ; Peres, Renana ; Schweidel, David.
International Journal of Research in Marketing. 38 (2021) 4 - p. 807-810 , 2021

Link: https://doi.org/10.1016/..

15

Uniting the Tribes: Using Text for Marketing Insight:

Berger, Jonah ; Humphreys, Ashlee ; Ludwig, Stephan...
Journal of Marketing. 84 (2020) 1 - p. 1-25 , 2020

Link: https://www.jstor.org/st..