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SILVERA, DAVID H.
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1

In the world of plastics: how thinking style influences pre..:

Mittal, Sarah ; Warnell, Katherine Rice ; Silvera, David H.
Marketing Letters.  32 (2021)  4 - p. 425-439 , 2021
Link: https://doi.org/10.1007/..
 
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2

It grows on you: Perceptions of sales/service personnel wit..:

Mittal, Sarah ; Silvera, David H.
Journal of Business Research.  132 (2021)  - p. 604-613 , 2021
Link: https://doi.org/10.1016/..
 
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3

How does cultural self-construal influence regulatory mode?:

Lalwani, Ashok K. ; Wang, Jessie J. ; Silvera, David H.
Journal of Business Research.  117 (2020)  - p. 368-377 , 2020
Link: https://doi.org/10.1016/..
 
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4

Makeup or mask: makeup's effect on salesperson trustworthin..:

Mittal, Sarah ; Silvera, David H.
Journal of Consumer Marketing.  37 (2020)  3 - p. 271-277 , 2020
Link: https://doi.org/10.1108/..
 
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5

The effect of message credibility, need for cognitive closu..:

Pfeiffer, Bruce E. ; Deval, Hélène ; Silvera, David H...
Marketing Letters.  30 (2019)  2 - p. 193-205 , 2019
Link: https://www.jstor.org/st..
 
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6

The effect of message credibility, need for cognitive closu..:

Pfeiffer, Bruce E. ; Deval, Hélène ; Silvera, David H...
Marketing Letters.  30 (2019)  2 - p. 193-205 , 2019
Link: https://doi.org/10.1007/..
 
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7

The Impact of Resource Scarcity on Price-Quality Judgments:

Silvera, David H ; Lalwani, Ashok K ; Park, Hanyong
Journal of Consumer Research.  46 (2019)  6 - p. 1110-1124 , 2019
Link: https://doi.org/10.1093/..
 
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8

Go big or go home: Risk seeking for experiential choices:

Mittal, Sarah ; Kapitan, Sommer ; Silvera, David H.
Journal of Consumer Behaviour.  18 (2019)  2 - p. 97-108 , 2019
Link: https://doi.org/10.1002/..
 
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9

Small‐Dollar Credit Lending: The Effect of Financial Burden..:

Kapitan, Sommer ; Ross, Spencer M. ; Silvera, David H.
Journal of Consumer Affairs.  53 (2018)  3 - p. 946-974 , 2018
Link: https://doi.org/10.1111/..
 
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10

Never truly alone, we always have our purchases: Loneliness..:

Mittal, Sarah ; Silvera, David H.
Journal of Consumer Behaviour.  17 (2017)  1 - p. , 2017
Link: https://doi.org/10.1002/..
 
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11

From digital media influencers to celebrity endorsers: attr..:

Kapitan, Sommer ; Silvera, David H.
Marketing Letters.  27 (2016)  3 - p. 553-567 , 2016
Link: https://www.jstor.org/st..
 
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12

From digital media influencers to celebrity endorsers: attr..:

Kapitan, Sommer ; Silvera, David H.
Marketing Letters.  27 (2015)  3 - p. 553-567 , 2015
Link: https://doi.org/10.1007/..
 
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13

Using imagine instructions to induce consumers to generate ..:

Silvera, David H. ; Pfeiffer, Bruce E. ; Kardes, Frank R...
Journal of Business Research.  67 (2014)  7 - p. 1567-1572 , 2014
Link: https://doi.org/10.1016/..
 
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14

Brand trait transference: When celebrity endorsers acquire ..:

Arsena, Ashley ; Silvera, David H. ; Pandelaere, Mario
Journal of Business Research.  67 (2014)  7 - p. 1537-1543 , 2014
Link: https://doi.org/10.1016/..
 
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15

The stereotyping of science: superficial details influence ..:

Krull, Douglas S. ; Silvera, David H.
Journal of Applied Social Psychology.  43 (2013)  8 - p. 1660-1667 , 2013
Link: https://doi.org/10.1111/..
 
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